ARTNEWS: @GalleriesNow announce partnership with @FriezeLondon + @FriezeMasters

Frieze2014-exterior have announced their new partnership with the Frieze and Frieze Masters VIP programme this year 2014.

The services provided by will include a Frieze-centric edition of the site (, aimed at helping users negotiate their way around galleries and art-related events in the city as well as the two fairs, and daily versions of its highly popular newsletter.

“It is great to be working with Frieze,” says co-founder Tristram Fetherstonhaugh.

“ is all about helping people explore the art world so it is marvellous to work alongside two of the world’s premiere fairs. And we have great plans for furthering the relationship with an even deeper involvement at Frieze New York next year.”

A one-stop guide to the world’s best galleries, is the brainchild of Tristram and his brother, Patrick. Both felt that the proliferation of galleries showing contemporary art necessitated a one-stop guide which was both informative and demystifying.

Says Patrick:

“There are a number of websites that do listings, but we saw the need for something curated, to help find your way through all the options. Our objective is to present a clear and authoritative guide to the most interesting contemporary art at home and around the world, a platform which democratises and de-mystifies and helps people discover the art of our time.”

The aim of the site is to make it as easy as possible to engage with the exciting world of contemporary art. While initially created as a tool for consumers, it has also won plaudits from many leading art world figures, amongst them Hans Ulrich Obrist, co-director of Exhibitions and Programmes and Director of International Projects at the Serpentine Gallery, who considers “Magnetic”.

One particular breakthrough piece of functionality offered by is their NearMe facility, which automatically displays the closest exhibitions to your current location, encouraging and facilitating exploration of the artworld.

Listing over 200 art galleries in 20 countries, the site has already attracted impressive traffic and has sector-beating engagement rates with its weekly newsletter. Data
is sourced directly from galleries that meet the criteria for inclusion, and moderated by the team so that gallery, show and artist information is accurate and reliable and presented in a clear and consistent manner.

About was founded in 2013 by brothers Tristram and Patrick Fetherstonhaugh and is a curated showcase of the best contemporary art from around the world. Using proprietary algorithms and systems, the platform has established a unique way to provide contemporary art gallery information and offers users an objective overview of the art world.

About Mark Westall

Mark Westall is the Founder and Editor of FAD magazine Founder and co-publisher Art of Conversation and founder of the platform @worldoffad

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