Gap will present its final limited edition collaboration with Visionaire @FriezeLondon this week, continuing its partnership with Frieze Art Fair, which began at Frieze New York in May 2014.
Gap has designed a lounge at Frieze London to present the Visionaire x Gap ART collection.
The Gap Lounge will evoke a sense of playfulness and allow visitors to discover the 15 new t-shirts and sweatshirts showcased along side the 30 previously released t-shirts. The space encourages guests to interact by displaying the garments behind 45 doors offering an element of surprise.
“I am super excited to introduce the fourth and final installment of the Gap X Visoniare artist t-shirt Collection, ART, at one of the most esteemed art fairs, Frieze London. As a brand, we have a long history of supporting the arts and wanted to create a truly unique experience, bringing contemporary art to everyone. The Gap Lounge at Frieze allows visitors the opportunity to interact with the space and view the 2014 collection in its entirety.”
Rebekka Bay, Creative Director and EVP Gap Global Design
The Visionaire x Gap ART collection introduces screen printed artwork, drawn from past issues of Visionaire, onto Gap’s iconic sweatshirts and t-shirts in an edition of 500. Artists represented include Alicja Kwade, Anna Blessman & Peter Saville, Cai-Guo Qiang, Catherine Chalmers, Christopher Bucklow, David Armstrong, Diana Vreeland, Glenn Brown, Greg Foley, Marco Brambilla, Massimo Vitali, Pierre & Gilles, Ruben Toledo, Sharon Ellis, and Steven Klein.
Gap’s collaboration with Visionaire celebrates the 45th anniversary of Gap.