@Kickstarter lessons for Art Projects told by cats

With just a week to go till the finish of Art Map London Kickstarter campaign its time to share a list of 9 things I learnt , as always these are illustrated by cats!

1 – You have a lot more friends than you think and they are a lot more generous than you expect.


2 – Don’t expect the Kickstarter community to throw money at you the second you post your campaign – in fact the overwhelming majority of our campaign supporters did not find us via Kickstarter (and we are a staff pick)!


3 – Video is most important, but no one has the patience to watch it! Just over 30% watched our video from start to finish and it lasts less than 3 minutes! Talk about short attention span.


4 – Scarcity sells. We had only a handful of Cassandra Yap’s prints her work is beautiful, and affordable and it sold out in under a week! We have just one print left and a few canvas bags.


5 – The first 24 hours are most important and the first week is the hardest – prepare to be chained to the computer.


6 – You become a professional hustler – you remember people and acquaintances you forgot you knew as you try to spread the word.


7 – Giving interviews – is fun. Giving interviews is also bizarre since I think I had more interviews about Art Map than I had job interviews after finishing Uni (thats it kids – its easier to become an entrepreneur than find a job in the arts).


8 – There is no red carpet and orchestra when you get the 100%! I wanted to post a celebration picture when we reached 100% but it happened so fast and it was such a surprise that we did not have one ready, so now I am waiting for the end of the campaign to post it.


9 – Crowdfunding is fun! Its a great experience that I cannot recommend enough!


Don’t forget t check out our campaign and if you are quick enough you will be able to grab a Monster Print for just 25£!


Art Map Design sm

About Art Map London

Art Map London (www.artmaplondon.co.uk) is an art event listing website whose aim is to promote the London art scene and to demystify it.

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