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ART/TECH: Art For All: Groundbreaking Platform Changing the Way People Consume Art Announces London Launch

LUDO 300 x 200 cm 5D3_3239_Triptyqye_Quentin Carnicelli
Ludo – I Grapes Roma Paint and screen print on paper and board £40,000 – 500 shares available – £80 a share

REVOK - 127 x 154 cm 5D3_3276_Quentin Carnicelli
Revok – ‘4935 Holcomb’ Mixed media £15,600 – 300 shares available – £52 a share

Banksy - Heavy Weaponry Spray paint on canvas £120,000 - 1000 shares available - £120 a share banksy
Banksy – Heavy Weaponry Spray paint on canvas £120,000 – 1000 shares available – £120 a share

My Art Invest is a unique art-buying platform that is changing the way people consume art and is poised to officially launch its international arm on Thursday 10th April 2014. The revolutionary new concept makes buying artworks by world-renowned artists possible for millions of people for the first time by dividing work into shares, which can be traded on a one-of-a-kind art stock exchange. What’s better still – buy a quarter of the shares of any art work and you will have the option to take the artwork home for a quarter of the year to hang on your very own wall.

The My Art Invest collection will present a diverse spectrum of street-art works, from household names like Banksy and Shepard Fairey through to leading contemporaries like D*Face and Retna. The new platform hopes to democratise art by enabling people to own art they have previously only been able to dream of. Shares in artworks start at just £5.

The new platform arrives in the UK following a hugely successful three years in France.
The international website launches in tandem with the opening of the first ever dedicated My Art Invest gallery in Hoxton, London, where the public will be able to visit and see the works available for purchase. The new, 230-square-meter space will host a rotating exhibition of 25-35 artworks from My Art Invest’s collection of more than 100 pieces with these changing every month. The gallery will be uniquely supported by technology, with visitors offered the use of dedicated iPads that will enable them to buy shares in artworks on display in real-time through a registered account on the platform’s dedicated app. This is the only platform that seamlessly unites physical art viewing with online purchasing in real-time in this way. Works on display the gallery will be exclusively available for purchase within the gallery and prices of the works will range from £500 – £100,000.

Tom-David Bastok, Founding Director of My Art Invest says:

“My Art Invest was created with the vision of making buying art something that isn’t reserved for the financial elite. Through our unique trading platform we hope to change the way that people engage with art and by giving them the freedom to take ownership over works that they enjoy without needing to spend their life savings.

“We are thrilled to be opening a gallery in the UK after such tremendous success in France and look forward to welcoming anyone with an interest in what we are doing to our new gallery.”

Buying and selling shares on the exchange platform presents an opportunity to earn money and My Art Invest has a proven track record in France where almost 6,000 customers have gained an average return of 30% in the last three years.

Plans are currently underway to develop a rolling programme of My Art Invest Guru workshops and events, where visitors to the gallery will be able to learn about the art market and artworks from some of the industry’s leading experts.

To gain exclusive access to a test version of the website email myartinvest@kallaway.com

www.myartinvest.com

How does My Art Invest work?
My Art Invest is a unique art-buying platform that is changing the way people that consume art. The revolutionary new concept makes buying artworks by world-renowned artists possible for millions of people for the first time by dividing work into shares, which can be traded on a one-of-a-kind art stock exchange.

Founded in France in 2011 by Tom-David Bastok, the platform will launch in the UK in 2013 and is based in an innovative gallery on 150 Commercial Street, Hoxton, London, that is seamlessly supported with technology with visitors offered the use of an iPad to purchase works in real time as they view them through a dedicated app.

Trading mechanism:
Sourcing: Paris, London, New York, Los Angeles, Berlin, Switzerland, Japan
Artist selection by My Art Invest’s dedicated buying team through a detailed analysis.
First contact with the artists / agents.
Purchase of one or more artworks from the selected artist.
Primary market:
Art works are made part of the collection and are made available for purchase on the My Art Invest platform with artworks divided into 100 shares (250 for more valuable works)
Artworks shares are purchased by private buyers.
Secondary market exchange platform:
Shares are resold by private investors.
Final Sale (3-5 years after original purchase):
My Art Invest asks shareholders of the work if they are interested in a sale being made on the real market through My Art Invest’s dealers. This will only take place if 51% or more shareholders agree to a sale.

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