ART NEWS: Royal Academy embark on a bold new digital strategy - FAD Magazine

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ART NEWS: Royal Academy embark on a bold new digital strategy


Royal Academy embarks on a bold new digital strategy as part of the broader renewal of the Royal Academy in the lead up to their 250th anniversary in 2018. The new site at www.royalacademy.org.uk is the first stage of an ambitious project to open up the Academy and provide new ways of engaging with art and artists online.

Over 10 months The Royal Academy has worked with renowned ‘design thinking’ pioneers IDEO to realise the new strategy.

A fascinating union of 246 year-old, artist-led British cultural institution and California-based global innovation consultancy.



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