Launch of new series of anamorphic sculpture at Kinetica Art Fair, London, February 28th – March 3rd 2013, Talk Saturday, March 2nd
Kinetica Art Fair, sees the launch of Generation Pi, a series of anamorphic sculptures by the artist and scientist Jonty Hurwitz. The works are contemporary trompe l’oeil; at first glance appearing abstract, but in mirrored reflections, representational. The series is a study on the physics of how the human brain perceives space based on Einstein’s theory E=mc2 (energy, mass and the speed of light). Each sculpture is an object that could only be created by the technology of today as over 1 billion mathematical calculations and algorithims were used in its creation, far more than could be achieved in the lifetime of the human brain. This is what Generation Pi is all about: how we live in an age where computers are more powerful than people, and the boundary between illusion and reality is increasingly blurred.
“Generation Pi marks the point where the majority of our decisions are influenced by computers. We are at the dawn of a new age that makes a Matrix-?like world closer than any of us imagined.”
Jonty Hurwitz
Pre-?release images of Generation Pi circulated through the online media on 22nd January and within ten days they had received an estimated 20M impressions across the globe from Vietnam to Venezuela. Within hours of release the work was covered on over 150 sites around the world. The iPhone videos of Hurwitz’s work received a quarter of a million youtube views, over 1,000,000 impressions on facebook, 2 million views on Imgur, trended on Twitter and received 160,000 likes on Yahoo.
Jonty Hurwitz: Generation Pi
A new series of sculpture unveiled at Kinetica Art Fair
Address: Stand 4, Ambika P3, 35, Marylebone Road London NW1 5LS
Dates: February 28th – March 3rd 2013
Talk: How X plus Y became Pi: The spread of algorithms creating cyber reality from abstract data
Date: Saturday 2nd March – Jonty Hurwitz is represented by Go Figurative www.gofigurative.com
About Jonty Hurwitz
Jonty Hurwitz was born in South Africa in 1969 where he gained a BSc in Electrical Engineering from Witwatersrand (1992). He has worked in the field of data visualization for two decades. He co-?founded two highly successful businesses: Delve which won four major awards including a British Interactive Media Award, a EMMA Award for Technical Excellence (Interactivity 2000) and a BAFTA nomination (The Best Use of Moving Image, 1996) and Wonga that has won eighteen major awards including Best Use of Technology (Fast Growth Business Awards 2010) and Best Site of the Year (Banking & Bill Payment Category Webby Awards 2010). Hurwitz has concentrated on his art-?science projects since 2010 and has exhibited with Arthur Ackermann, Go Figurative at Art London and the Arte Laguna Fair where was a finalist for the Art Prize. He was awarded a Noble Sculpture Prize in Liguira, Italy in 2011.
www.jontyhurwitz.com
www.youtube.com
