Damien Hirst is defying the slump in UK consumer spending by opening a second shop in London. Other Criteria, the UK artist’s publishing and merchandising company, started the store this week at Fourteen Hinde Street in the Marylebone district. It sells works including some by Hirst himself ranging from his keyrings at five dollars to prints showing pills on mirror glass shelves, from an edition of 125, at fifty-eight thousand dollars each. The first branch of Other Criteria opened in October in Bond Street next to Sotheby’s. Next week the Marylebone store will be launching a limited-edition resin sculpture by UK artist Sarah Lucas and French poet and artist Olivier Garbay.
Damien Hirst Opens Second Shop;
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