Photographer Mike Mellia‘s latest work, Self-Absorbed.
Mellia takes iconic brands such as: Marlboro cigarettes and Kentucky Fried Chicken and photographs and blends himself into their logos. He then places the redesigned packaging in supermarkets around New York for people to find. Effectively Mellia made his self-portrait into a brand, and put that brand out there for the world to see.
In a consumer-driven society of product-placement and constant contact through technology. The self-absorbed Facebook generation and advertisers make the exact same self-branding decisions.
Mike Mellia
Self-Absorbed is product placement for the Me generation, where the product being advertised is our very selves.
