Announced today, FRAMELESS Creative, a leading creator of immersive experiences, has entered into an innovative partnership with the National Portrait Gallery to present the first major touring immersive art experience inspired by a UK art institution, which will be premiered at MediaCity, Salford, Greater Manchester in May 2025, ahead of a planned national and international tour.
This new long-term partnership, ‘National Portrait Gallery Unframed’, will launch with, Stories – Brought to Life, exploring the lives of people featured in the collection who have shaped the UK’s history and culture, from the Tudor period to the present day.
The National Portrait Gallery has granted FRAMELESS’ award-winning team access to its Collection to inspire the creation of Stories – Brought to Life, an experience designed to push the boundaries of storytelling. It will combine the highest quality digital projection, Hollywood-style visual effects and the latest audio technology with music and creative narratives to tell the stories behind some of the Gallery’s best-loved portraits.
Working with FRAMELESS’ content production partner the acclaimed BAFTA award-winning digital production studio, Cinesite, the stories behind the famous faces in the Gallery’s portraits will be brought to life like never before.
Rich Storton, General Manager, FRAMELESS Creative said:
“We are delighted to announce this new long-term partnership with the National Portrait Gallery. We hope that by unleashing the power of digital storytelling we can help the Gallery to bring art to a whole new audience. We’re living in a changing world and there is a real need for new experiences that help open up art and culture to new audiences and crucially help ensure that national institutions such as the National Portrait Gallery and their incredible collections continue to be accessible and have cultural significance for the next generation.”
Rosie Wilson, Director of Programmes, Partnerships and Collections at the National Portrait Gallery said:
“The National Portrait Gallery aims to share our unique collection of portraits with as wide an audience as possible and explore the human stories that shape our history and culture. This exciting new partnership with FRAMELESS, inspired by our Collection, will enable us to take these stories outside of the Gallery walls and bring them to life in new, innovative ways.”
MORE: npgunframed.com
