We love Hourglass’s collaboration with Andrés Reisinger an art installation that merged the digital and physical realms and invited people to experience the unreal in real life.
Reisinger, a globally renowned artist known to digitally take over iconic architectural locations around the world with his dream-like pink drapes, is created a rare physical installation. In collaboration with Hourglass, Andrés Reisinger brought his viral pink-hued aesthetic and other elements from his globally renowned “Take Over” digital series to life, making the unreal, real.
The disruptive art installation was unveiled to celebrate the opening of the Unreal Liquid Blush pop-up. The live installation and cultural concept marked the launch of Hourglass’s Unreal Liquid Blush, an innovative, skincare-infused collection delivering unreal results and a surreal flush.
One of Reisinger’s viral Hortensia chairs, on loan from Moooi was also on display at the pop-up each chair is crafted from 20,000 petals to translate the digital texture for the real world.
@reisingerandres & @hourglasscosmetics
About
Andrés Reisinger (b. 1990) is one of the most sought-after visual artists and designers of the 21st Century, carving a unique position in contemporary culture by defining the space between digital and physical spheres. Originally from Argentina and currently residing in Spain, Reisinger bridges realms with an instantly recognizable aesthetic. Some of his works, such as The Shipping and Arcadia, have fetched rarely seen before figures at auctions; the renowned Hortensia embodies Reisinger’s ethos while the series Take Over transcends boundaries and travels globally.
Reisinger’s practice has attracted international collectors, brands, galleries and museums alike. He has collaborated with leading brands such as Audi, Dior Beauty and Gucci, and exhibited at prominent institutions including the Moco Museum (Barcelona, ES), Palazzo Strozzi (Florence, IT), Design Museum Gent (Ghent, BE), Nilufar (Milan, IT), Collectible Fair (Brussels, BE), Faena Art (Miami, USA), MAK Museum of Applied Arts (Vienna, AU), Christie’s (New York, USA), Vitra Design Museum (Weil
Am Rhein, DE). Instagram: @reisingerandres
Hourglass is reinventing luxury cosmetics through innovation and a commitment to animal rights. Globally available in over 32 countries, the brand is internationally recognized for its innovative vegan formulas, cutting-edge performance, and covetable packaging. Since its founding in 2004, the brand has been proudly cruelty-free and donates a portion of annual net profits to protect animal rights.
