How iGaming Designers Uses a Variety of Visual Approaches to Appeal to Different Audiences - FAD Magazine

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How iGaming Designers Uses a Variety of Visual Approaches to Appeal to Different Audiences

The way that online betting games have expanded their appeal in recent years is one of the most interesting aspects of the modern igaming industry. What part has the graphic design and the visual approach to these games played in this growth?

A Huge Variety of Diverse Games and Themes

Possibly the first thing you’ll notice when you enter a gambling site like Paddy Power Bingo is the huge range of different games. Bingo is well-represented here with many versions in rooms that have names such as the Gold Room, Pearl Room, and Paddy’s Pad. Each of these ways of playing has a different theme and visual presentation that’s designed to attract a certain type of players according to their interests.

Looking further down the list, we can other game categories like slots and Slingo, which offer ways of playing that bingo fans might also want to try. With Voodoo Temple, Lucky’s Magic Clover, and Crystal Lotus, it’s clear that a lot of work has gone into creating many varied images and themes that allow each game to stand out as unique. Some themed slots are based on ancient cultures and historical figures like Cleopatra and the possible fictitious folk hero Robin Hood, allowing the designers to explore images not normally associated with these games.

Part of the reason for this approach is that these gambling sites use games from a selection of developers, such as Rival Gaming, Blueprint, and Core Gaming. Each of these companies has a unique approach that’s seen in the visual design, with some opting for simple graphics and others going for lush, complex graphics.

Retro Games for a Touch of Nostalgia vs Modern Games

Another of the surprises for players entering these gaming sites is that they find a split between retro-style games that invoke nostalgia. We can see how this works in the Slingo Tetris. Slingo is a cross between bingo and slots, with players looking to get a set of numbers on each spin that match those on their grid. The Tetris version involves a bonus game and has an 80s look that matches the theme well and ties in nicely with the release of Apple TV+’s Tetris movie based on the true story of the game that plays out as a Cold War-era thriller.

On the other hand, the modern touch can be seen in many other games, with sleek gameplay and stylish graphics that take these games into the digital era. Anyone who enjoys bingo and other games of chance but also likes using the latest technology should find an approach that suits them. With themed bonus rounds and different versions of bingo among the key gameplay features, the visuals help to keep these games simple while updating their look.

The Future of Game Design

The trend for a greater diversity of games seems set to continue, with the market growing rapidly and new types of players being introduced. With the top developers constantly looking for new ideas to appeal to new and existing players, we can expect to see these games move in new directions in terms of visual impact and style, while retaining elements of the basic gameplay that’s kept them so popular over so many years.



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