The Fundació Joan Miro is the first Spanish institution on bloomberg connects - FAD Magazine

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The Fundació Joan Miro is the first Spanish institution on bloomberg connects

The Fundació Joan Miró, Barcelona has become the first Spanish cultural institution to be featured in the Bloomberg Connects app.

The app will offer plenty of value-added content for the foundation’s visitors. Bloomberg Connects is an arts and culture app created by Bloomberg Philanthropies that offers free digital guides to 185 cultural institutions around the world. It can be downloaded completely free of charge from Google Play or the App Store and can be used without an online connection.

The app will enable the Fundació Joan Miró to provide both its in-house as well as its online visitors with stories and content presented from a unique point of view: expert analyses; behind-the-scenes anecdotes related to the artworks; and detailed explanations of the work processes of one of the most influential 20th-century artists. In addition, the guide will help users discover some of the most important works from the Fundació Joan Miró Archive, including Miró’s preparatory drawings, as well as original sketches and blueprints of the museum building design by architect Josep Lluís Sert and his team.

Bloomberg Connects offers free digital guides to cultural organizations around the world. The app platform is part of Bloomberg Philanthropies’ longstanding commitment to supporting digital innovation in the arts. Bloomberg Connects makes it easy to access and engage with arts and culture from mobile devices when visiting in person, or anytime from anywhere. With dynamic content exclusive to each partner organization, the app provides a range of features including video, audio, and text; expert commentary; and way-finding maps. Follow Bloomberg Connects social media channels for updates on new guide launches, exhibit highlights, and more.



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