The British Fashion Council (BFC) has announced that curator, creative director and co-founder of Dazed Media, Jefferson Hack, will receive a Special Recognition Award for Cultural Curation at The Fashion Awards 2022, taking place on Monday 5th December at the Royal Albert Hall, London. Hack will be awarded for empowering youth through creativity and for creating countless opportunities for next generation creatives working across fashion, design, art, music and more, providing a platform and supporting emerging talent.
The Special Recognition Award for Cultural Curation is one of the Special Recognition Awards that celebrate outstanding contributions to the fashion industry. As the co-founder of Dazed Media, with a portfolio that includes some of the world’s most influential media brands including AnOther Magazine, Dazed, Dazed Beauty and NOWNESS as well as Dazed Studio, Hack is directly responsible not only for curating culture but building bigger futures for so many people he crosses paths with. Over the past three decades, his platform has had an immense impact on culture as we know it, highlighting non-stereotypical topics around gender, race and identity and exploring the boundaries of art, fashion, photography, music and performance.
Caroline Rush, CEO British Fashion Council commented:
“We are thrilled to be honoring Jefferson Hack with the Special Recognition Award for Cultural Curation. Hack is being awarded for his incredible contribution to culture, art, and fashion as well as his limitless energy and time for growing and investing in people. Over the past three decades, his commitment to empowering youth through creativity has defined the zeitgeist and shaped the future, making him one of the most exciting creative voices of a generation. We look forward to celebrating with him in London in December.”
The Fashion Awards 2022 will take place on Monday 5th December 2022, returning to the iconic London venue The Royal Albert Hall. The event, one of the most anticipated moments of the global fashion calendar, celebrates fashion at the intersection of culture and is a global entertainment platform for brands, creatives, designers, artists and tastemakers who come together to celebrate the industry.
The Fashion Awards is the main fundraiser for the BFC Foundation, the charity that brings all the BFC’s initiatives under one umbrella, supporting the future growth and success of the British fashion industry by focusing on education, grant-giving and business mentoring.
In 1991 at the age of 19, Hack founded Dazed with photographer Rankin while a student at the London College of Printing. Early cover stars profiled by Hack included Björk, Thom Yorke and David Bowie. In 2001 Hack launched luxury fashion and lifestyle biannual AnOther Magazine which has featured cover stars including Solange, Zoe Kravitz, Lupita Nyong’o, Natalie Portman, Naomi Campbell, Kristen Stewart, Tilda Swinton, Saoirse Ronan, Jodie Foster, Ruth Negga, Kim Kardashian, Marion Cotillard and Scarlett Johansson. In 2005 Hack launched men’s style bible Another Man. Cover stars have included Ben Whishaw, Joaquin Phoenix, Harry Styles, Cillian Murphy, Keith Richards, Ezra Miller, Skepta, Tom Ford, David Beckham and Willem Dafoe. In 2006 Hack launched dazeddigital.com, later launching anothermag.com in 2009.
Hack co-founded NOWNESS in 2010, a luxury lifestyle video channel. In 2017 Jefferson Hack spearheaded Dazed HQ’s move to 180 The Strand becoming the first resident in what is now London’s most revered cultural hub for fashion, arts and culture. Hack launched Dazed Beauty in 2018, a next generation online platform dedicated to redefining the language and communication of beauty.
In 2019 Dazed Media signed an agreement with YOHO! Group, China’s largest streetwear platform, to launch Dazed China. The magazine was launched at Yohood festival in Shanghai and to coincide Jefferson became the 2019 Creative Director of the fair.
In 2021 Hack appointed Ibrahim Kamara as its editor-in-chief who has since profiled cover stars including Harry Styles, Rihanna and A$AP Rocky.
Outside of his role at Dazed Media Hack is an advisor for Superblue and Circa and has curated multiple exhibitions including during Frieze 2019 when he launched TRANSFORMER: A Rebirth of Wonder an exhibition presented by The Store X and The Vinyl Factory at 180 The Strand in London. Previously Hack has worked with musicians including Björk and as creative consultant of U2. In 2015 he worked with Rihanna on a project with Alexander McQueen and AnOther Magazine that resulted in the world’s first digital cover magazine and in 2015 with fashion designer Karl Lagerfeld which resulted in the world’s first handcrafted hologram fashion magazine cover.
Hack has edited multiple books including Star Culture (Phaidon Press, 2000); Another Portrait Book (Steidl 2009); Another Fashion Book (Steidl, 2009); Another Art Book (Steidl, 2010); Dazed and Confused: Making It Up As We Go Along (Rizzoli, 2011), Another Man: Men’s Style Stories (Rizzoli, 2014) and We Can’t Do this Alone: Jefferson Hack the System (Rizzoli, 2016).
Hack is a seasoned speaker at conferences including Web Summit, D&AD Awards, Business of Fashion Voices, Wired, Google Zeitgeist Minds and Mediacom Beyond Advertising.
He is a prominent supporter of humanitarian and environmental charities most notably, an advocate for Crisis Action and Parlay for the Oceans. He is a member of the British Fashion Council’s Press Committee supporting the Fashion Awards and London Fashion Week and previously sat on the board of the Creative Industries Federation. He is a judge for the LVMH Fashion Prize and Fashion Trust Arabia.