Prada has announced its first solo NFT drop, the Timecapsule NFT Collection is a monthly online event that allows shoppers to access both a gender-neutral physical product and a gifted NFT on the first Thursday of every month. Customers will have 24 hours to secure the offerings.
Each limited-edition Timecapsule item has been customized with a unique serial number and comes delivered in packaging exclusive to the product it houses. The item’s accompanying NFT will only be gifted with the physical product’s purchase and will not be sold separately. Drops will typically be limited to 50 items. The first Timecapsule drop, is scheduled for tomorrow June 2nd at 9 a.m. ET. 1 p.m GMT.
The brand’s initial offering will feature a one-off shirt designed in collaboration with artist Cassius Hirst (known as Cass Hirst) son of artist Damien Hirst this follows their collaboration with Cass on the Prada America Cups Sneaker . Each shirt, available in both black and white, comes decorated with Cassius Hirst’s signature mask and brain scan patterns. The tops, of which there are only 100, are made with technical fabrics from Prada’s Linea Rossa high-performance line.
Prada has not detailed the NFTs which will accompany its Timecapsule drop with Hirst, although we do know that each digital collectible will include the drop’s serial number and the number of its accompanying physical item. NFT owners will be offered exclusive benefits and experiences, Prada said, as well as access to future drops. All Timecapsule NFTs are issued on the Ethereum blockchain for a secure and user-friendly experience.