Tomorrow is the global launch of Gap’s first collection of NFTs. For this launch, the brand is introducing a gamified digital experience celebrating creatives and giving customers the unique opportunity to own a limited edition, collectible Gap hoodie. Gap is collaborating with Brandon Sines, the artist behind Frank Ape, for a limited edition drop.
“With this partnership with Gap, the creative cycle has come full circle as it allows me to express the beautiful messages of Frank Ape while collaborating with one of the most classic brands in history, I cannot wait to share the physical and digital pieces we’ve been working on with Gap and Frank fans worldwide.”
Brandon Sines
As part of the company’s commitment to do the right thing for the planet, it has chosen to leverage Tezos, an open source blockchain, to create the customer experience. Tezos uses a more energy-efficient approach to secure its network, allowing it to operate with minimal energy consumption and a low carbon footprint.
Launching Gap’s NFT platform with Frank Ape is really exciting. We love the message of positivity he brings – the spirit of American optimism. We’re thrilled to use Gap NFTs as a platform for creatives and change makers to further amplify artistic voices in the digital space. This is just the tip of the iceberg. Gap will be pushing the boundaries for what digital assets can mean and unleashing our creativity even further.
Michele Park, Senior Director of Women’s Design at Gap.
Available to shop exclusively on gap.com/nft starting tomorrow , Gap’s digital collectibles will feature four levels: Common, Rare, Epic and One of a Kind. Starting at an accessible price point, the first level, Common, will be on sale starting 9 a.m. PT on January 13 for 2 tez (XTZ) each until 8:59 a.m. PT on January 15.. Currently, 2 tez is roughly $8.30 USD, but exact conversion rates may vary based on market price fluctuations.
Additional drops will be available over the next two weeks: Rare on January 15 for 6 tez, or roughly $24.90 USD each, Epic on January 19 for 100 tez or approximately $415.00 USD each, and the One of a Kind on Auction on January 24, all beginning at 9 a.m. PT respectively. The digital collectibles will be available on a first come, first served basis, with limited editions at the Rare and Epic levels.
The gamified experience encourages customers to collect iconic Gap hoodie digital art at the Common and Rare levels to unlock the opportunity to purchase the Epic – limited edition digital art by Brandon Sines and a physical Gap x Frank Ape by Sines hoodie.
With this first venture into this new space, the company plans to learn more about how their customers want to engage in a digitally-led world.
“As part of our mission to create enduring customer relationships, our teams are constantly innovating. We are excited about the possibilities that a more planet-friendly blockchain technology can unlock for us and all the new ways it will enable us to connect with our customers.”
said John Strain, Chief Digital and Technology Officer.
Additional digital experiences are planned in the future, developed in partnership with culture shapers.
To shop for Gap digital collectibles, visit gap.com/nft
