If you own and manage a website or just browse the internet on a regular basis, you will be familiar with the importance of website design and its ability to make or break the success of an entire brand or catalogue of brands. It may sound like a relatively unimportant element in the grand scheme of things, but it can have a dramatic impact on consumer behaviour, shopping habits, and even profits. If you are unaware of the importance of website design, continue reading.
It sets the first impression
If you find yourself on a website with poor website design or with little care or attention given to visual appeal or aesthetics, you will be unlikely to return or recommend their goods and services to a friend or family member. This is because website design sets the first impression for existing and brand-new customers alike and can be the difference between a shopper completing a purchase and extending their search elsewhere. If your website is functional yet outdated, on the other hand, you may continue to receive custom from existing customers but struggle to grow and develop as a brand by attracting and retaining brand-new customers.
It sets you apart from your competitors
In today’s oversaturated digital landscape, competition is rife. In order to set yourself apart from competitors, however, you must pay attention to website design and implement changes that will allow you to stand out from the crowd and stay ahead of the curve. If you have visited an online casino in the past or are familiar with the various online casinos available today for example, you will be familiar with the importance of website design. It cannot be over empasized that a well planned, intuitive website will enhance the customer experience from start to finish.
It promotes consistency
In order to own and manage a successful website, consistency is key. This is especially true when it comes to website design with the process of designing and implementing an attractive website a contributing factor when it comes to promoting consistency on a company-wide scale. This includes choosing a particular font, style, colour scheme, and layout and sticking to it throughout your online presence, correspondence, and promotional materials. Failing to do so can result in your website appearing unprofessional, amateurish, and sloppy and render the entire process of building brand recognition difficult, costly, and time-consuming as you are forced to bridge the gap between the image you have of your brand and the view customers’ have of your brand.
If you are unfamiliar with the importance of website design or are interested in improving your brand’s approach to website design going forward, it may benefit you to know that it sets the first impression, sets you apart from your competitors, and promotes consistency. This can allow you to build brand awareness across your website and various social media channels, ensure you are catering to growing demand within your loyal customer base, and attract and retain valuable customers that are likely to return time and time again.