Patrick Lee appointed Director of Frieze Seoul - FAD Magazine

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Patrick Lee appointed Director of Frieze Seoul

Frieze announced today that Patrick Lee has been appointed Director of  Frieze Seoul, the new fair by Frieze that will take place for the first time 2-5 September 2022 at COEX in the  Gangnam District of the city. 

Pat Lee Photo by Deniz-Guzel

‘Pat’s extensive experience of running galleries in Seoul, as well as his in-depth knowledge of the Korean art scene, make him the perfect person to lead Frieze Seoul. He truly shares our vision for this new fair and we are thrilled to welcome him to the team. Minju has already  been a dedicated colleague and I’m delighted that she will take on the vital new role of Head of VIP relations  for Asia.’ 

Victoria Siddall, Board Director of Frieze

In this position, Pat will work closely with Minju Kweon, who has been appointed to the new role of Head of  VIP relations, Asia. Together with the global Frieze team, they will deliver an ambitious programme to launch  Frieze’s first venture in Seoul and lead Frieze’s outreach in the region. 

I am truly honoured and excited to be a part of the Frieze team and look forward to launching the Frieze platform in Asia. The best art fairs are the ones that inspire dialogue, exchange and create memorable moments for all of the players involved. Seoul is an amazing city with a well-known appreciation  of the arts and is the perfect place to host a global art event of this calibre.’  

Pat Lee

Pat has over 15 years of experience working in the arts, most recently as Executive Director of Gallery  Hyundai in Seoul and previously as partner and director of ONE AND J. Gallery also located in Seoul.  Patrick will work alongside Eva Langret (Director, Frieze London) and Nathan Clements-Gillespie (Director,  Frieze Masters) and report to Kristell Chadé, recently appointed Executive Director of Frieze fairs. 

Launching in partnership with the Galleries Association of Korea, the new fair will demonstrate a shared commitment to celebrating the city’s thriving creative community. 

Frieze Seoul will run alongside KIAF ART SEOUL, South Korea’s leading art fair, which has showcased the  best Korean galleries for the past 20 years. Together, the two events will bring galleries from across Asia and  the rest of the world to Seoul, creating an unmissable week of activity for both local and international art  audiences. 



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