Have you ever wondered why this company has specifically this logo? If yes, then you have come to the right place. Many storied are hidden behind companies’ logos, and we are here to reveal a few stories about famous companies. If you want to know about the exciting stories behind renowned companies’ logos during your free time or while vaping, you can read this post for some extra knowledge.
- IBM:
IBM company’s former name was International Time Recording Company (ITR), and in 1888, it changed its name and logo to International Business Machines Corporation. Paul Rand designed the current IBM logo in 1972. The horizontal stripe from the IBM logo refers to the “Speed and Dynamic,” which means IBM is ready to adapt to the change and work according to situations.
- Nike:
Nike has a subtle but robust logo. It is the name of the Greek Goddess of victory. Her wing Swoosh inspires Nike’s logo. According to Greek Mythology, Swoosh is an immense power giver and motivates warriors. It is the perfect logo for this company as it offers sports apparel and accessories.
- BMW:
This aviation history inspires the BMW logo during World War 2. This company used to make aircraft engines for the German military during World War 2. This blue and white logo shows the motion of the propeller in the sky.
- Nestle:
Henri Nestle created this logo in 1868. This logo is based on his German name. There are a little nest and his family emblem in this logo. This logo was then redesigned, and the mother bird was removed and the fledgling reduced in this logo. It shows the two people, a modern family.
- Baskin-Robbins:
Two brothers-in-law, Burt Baskin and Irv Robbins started selling ice-cream in 1948-49. Later on, they combined their venture and called it Baskin – Robbins in 1953. One local advertising agency suggested that he keep 31 as their logo, representing that they have different ice-cream flavors for the full month. The name of this advertising agency is Ogilvy and Mather.
- Adidas:
It is one of the biggest sports brands. Many things that ADIDAS stands for “All Day I dream about Sports.” However, it is not valid. The name of Adidas owner is Adolf Dassler. So, this name is taken from the name of the owner. Here, three stripped mountain shows that sportsman should keep motivated to great active heights.
- Apple:
Ron Wayne designed the first Apple logo. He aspires Sir Isaac Newton when he sits under the tree, and he has thought of gravitation. Then, this logo was replaced by the rainbow apple, which is designed by Rob Janoff. However, they believe that many people may confuse this logo with a cherry.
Then they redesigned this logo with a white apple, which is bitten from one side. So, the company used the monochromatic logo that allows reasonable flexibility to print it on brands.
Conclusion:
These are the stories behind the famous company’s logo. Hopefully, you found this interesting. These logos show the history and process of the company. Comment below if you have any questions.
