Drawstring bags can seem cheap at times but don’t be followed by their simple engineering. Just about every athlete on the planet has had, currently has, and will have a drawstring bag for their extra cloths or small gear items. Runners love them because you can throw a water bottle in and a towel. They are perfect for cleats or a small helmet and pads. Drawstring bags have blended into daily use as well. They are great for small overnight bags or toiletry bags on long trips. Want something to hold snacks on a car ride or kids’ toys during a trip to family? You can easily fit that stuff into a drawstring bag. Why is all of this important?
Because drawstring bags are so universal and useful to the general public, they make excellent promotional gifts and products because they will be used beyond the length of that specific event. The branding exposure overtime is an amazing infusion of outreach to the general public and new demographics. You can’t beat free advertising, particularly when it is done seamlessly and without the feel of it being a paid advertisement. This article details the benefits of custom drawstring bags from a wholesale distributer for promotional events.
Why are Drawstring Bags Good for Promotions?
If you have been to any type of conference or promotional event, you probably saw all different types of products being handed out or for sale. Most of the free items were probably something like note pads, pens, mouse pads, hats, sunglasses, bottles, or some other incredibly common item to be thrown in a draw at the bottom of your desk to be forgotten about. Honestly, most likely half of the products never make it past the door and are thrown out from basic boredom. Even the more interesting items like Frisbees or balls get lost, become broken, or lose utility by the end of the event. Was the money invested into these promotional items really worth it? Was the cost and time worth the five minutes of exposure and advertising that they gained?
Cheap promotional products are not worth the investment. Why? Whatever enjoyment is gained by the novelty of the item is lost in the fleeting nature of a throw-away item. There is no purpose in that. What those entities are missing is the sheer magnitude of benefits derived from giving away gifts that are actually useful and will last more than 24 hours. If you give someone a product that lasts, it may seem boring, but it will pay in dividends down the road with free advertising exposure to that individual and to the general public. But why are tote bags and drawstring bags the better option than pens and paper?
Customized tote bags and drawstring bags are the ultimate promotional item because they offer the most utility to the broadest group of people at any age and for any purpose. Sunglasses are usually worn on only sunny days. Hats aren’t often worn by women. School kids use pencils more than pens. A tote bag or a drawstring bag is universal. Everyone needs storage stuff. Everyone loves to throw stuff into a bag and walk out the door. By offering up drawstring bags you are putting utility into their hands and gaining free exposure for the life of that product. Bags are the future.
Why Customize a Drawstring Promotional Bag?
It should be obvious, but anything that you want to hand out to friends, family, guests, sponsors, athletes, or visitors, should always have your logo or image on it. Branding is immensely important and the basis for the client – company relationship. They need to be exposed to your branding at least six times before they convert, and they need to be reminded of your existence to remain a returning customer.
Branding could be in the form of anything. It could be a logo, slogan, image, or corporate copy. However, you need to represent it adequately on the drawstring bags to ensure that anyone now or into the future will want to look at it and will recognize and remember the name or logo.
Are Wholesalers Worth it?
Don’t expect to get the same customization and low costs at a retail store. That should be pretty obvious. The other problems are associated with volume and just the base ability to customize the products. Most big retail shops offer the most variety but can’t sell at volume and don’t have any facilities to customize the products. Instead a shop like ToteBagFactory.com can fulfill all order sizes at wholesale prices with broad customization options.
