Sailor Jerry Spiced Rum have announced the next installment of #SupportYourArtist, a global social media campaign aimed at raising money and awareness for tattoo artists impacted by Covid-19. To honor Norman ‘Sailor Jerry’ Collins and the artists whose work speaks for itself, the brand is partnering with Kingpin Tattoo Supplies to give away a total of $30,000 worth of tattoo supplies to selected artists and studios around the world with ‘Shop Supply Drop’.
The eight-week long campaign is on social media throughout October and November, with nominees and winners being announced and voted for via the Sailor Jerry Instagram page. Winners are selected through two routes:
1.) Via nominations from fans by tagging artists/studios in Sailor Jerry’s social posts (who will then be entered into a random drawing).
2.) Through submissions from artists via Direct Message to the Sailor Jerry Instagram channel. Six will be chosen at random and published on Instagram Stories for a public vote.
Each week, 2-3 winners will are chosen to receive their prize, with the final two weeks of the campaign seeing up to 10 winners chosen. Prizes will be in the form of $1,000 vouchers fulfilled directly with Kingpin Tattoo Supplies, with each artist being announced and promoted on the Sailor Jerry Instagram channel on their own carousel.
2020 has seen many tattoo artists and studios struggling in the face of the coronavirus pandemic. Global lockdown has forced many individuals and establishments to shut their doors to trade. The
#SupportYourArtist campaign is a chance for Sailor Jerry to give back to the tattoo community.
In April, Sailor Jerry launched the ‘#SupportYourArtist social campaign by pre-purchasing original Sailor Jerry tattoos from 11 artists around the globe with the mission to put tattoo artists back to work.
The #SupportYourArtist, Shop Supply Drop campaign is part of an ongoing campaign that offers support to the arts industry during the Covid-19 pandemic.
