At an unknown time on September 10, Zien in collaboration with London based Artist Ed Fornieles will trigger the inaugural drop. This is the first of roughly two drops a month, where contemporary artists will release a limited number of unfabricated artworks on Zien called ‘Scarce Editions’; digital files of a work, with a license and instructions to make it into a physical object. By joining Zien’s WhatsApp broadcast collectors can try to claim Scarce Editions for free, or upgrade to unlock pre-drop alerts and ‘Backroom’ access.
Drop 01 will see Ed Fornieles release a new work called; ‘Association Grid: Dark Night’, which includes 4 individual Scarce Editions that combine to create a larger ‘association grid’. Unlocking the ‘Backroom’ is initiated by using the ‘upgrade’ command in the Zien WhatsApp broadcast – included are pre-drop alerts and access to private online events ahead of the drop on September 10th.
Holsgrove believes Zien could address an outdated feature of the art market – how visual art is distributed and who can acquire it;
“We see Zien as a way to engage a broader audience for art with spin-offs of an individual or body of work, not limited to income or location. If we can find a repeatable model Zien should help activate and grow a new generation of online first art collectors”
To access the inaugural drop, head to @ziendotio on Instagram.