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Branch Arts Launch New Initiative Representing Artists

JELLY GREEN Studio Shot FAD magazine

Branch Arts have launched Introducingan innovative new online platform featuring solo artist presentations. Hosted online and launching this month these Featured Artists pages will include a collection of new works for sale as well as providing behind-the-scenes access to artists’ studios and highlighting the charitable causes that motivate Branch Arts and their collaborators.

Introducing… also encourages artists to interact with each other. As each presentation draws to a close and a new one is due to begin, Branch Arts will facilitate a conversation between the outgoing and incoming artists in a Dialogue section of the new platform. Branch Arts collaborate with many of the most exciting contemporary artists working today and facilitate partnerships with galleries, collectors, art institutions, charities and property developers. Building on 20 years’ experience as curators and art advisors, Branch Arts are now extending their commitment to artists via the Featured Artists pages, developing their audience-base and showcasing an extensive list of works for sale.

Introducing… Featured Artists

These pages, presented in a dynamic, online magazine format, provide curated explorations of artists’ working practice that include in-studio interviews and a taster selection of new works for sale as a precursor to a pop-up solo exhibition in central London when the COVID situation has improved.

To launch this new platform, Branch Arts presents Jelly Green, 1 September – 14 October 2020. Green is a 28-year-old painter concerned with humanity’s impact on the natural environment. Her recent exploration of the Amazon led to a sell-out exhibition of large, immersive paintings that juxtaposed the splendour of the rainforest with the effects of
manmade disasters such as deforestation and fire. Green’s luscious palette and confident use of oils embody the magnificence of her subject matter and nod to the energy and style of her mentor, Maggi Hambling.

JELLY GREEN Tangled Wood Oil on canvas UNFRAMED 150 x 180 cm
JELLY GREEN Tangled Wood Oil on canvas UNFRAMED 150 x 180 cm

Green is driven by a determination to help save the rainforest and educate the world about the forces of climate change. 10% of all proceeds will go to REGUA, a Brazilian NGO committed to conserving the upper Guapiaçu watershed, near Rio de Janeiro.

Introducing… Jelly Green | 1 September – 14 October 2020 | www.branch-arts.com
Dialogue Jelly Green x Alex Merritt | 14th October – 14th November 2020 | www.branch-arts.com


This is an artist-led platform for the sharing of ideas, motivations and practice, via discussions and recorded conversation, held at a moment of virtual exchange as one artist closes a show and another prepares to open. Some artists might choose to examine the creative process while others might prefer to interrogate their influences, rebellions, politics, passions or something else entirely.

Branch Arts’ online initiative is a fresh, new model for artist representation. Working collaboratively with galleries and artists, Branch Arts are able to curate exhibitions and produce a finely tuned, bespoke online profile for each artist they represent. By inviting artists to use their platform to promote a cause they care about while encouraging artists to
collaborate and explore each other’s creative perspectives, Branch Arts aims to foster a culture of engagement and support at a time when coming together is more crucial than ever.



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