How to Become a Successful Fashion Blogger

Have an eye for design? Got a passion for all things fashion? If so, don’t hide your expertise away from the world any longer. Show them off and make them available to the masses via your very own blog.

By becoming a fashion blogger, you could open up all manner of doors for yourself with regards to your career. Through the tips that you share and the skills that you showcase, you will build authority for yourself in your industry. That authority may then help your CV to stand out from the crowd should you apply for jobs in the world of fashion going forward.

Becoming a fashion blogger — a successful one, at that — isn’t necessarily a straightforward task, though, no matter how stylish you may be.

Narrow down your niche

The internet is full of fashion blogs, so you have to find something that will help yours to stand out from the crowd. This means that, before you do anything else, you need to narrow down your niche.

In this instance, ask yourself these all-important questions:

• What is your blog’s purpose?
• What is your unique point of view in the world of fashion?
• Who do you deem to be your target reader?
• Where do your readers live? What do they do? How old are they?
• Who is your closest competition?

Ask these questions and make sure to provide honest answers to yourself. Doing so is the only way you are going to be able to hone in on your blog’s unique niche and, subsequently, brand it.

Come up with the perfect blog name

What you choose to name your blog is arguably the most important decision you will make throughout the process of getting your venture off the ground. This name needs to be catchy yet relevant, detailed yet straight-to-the-point. It needs to encapsulate your blog’s vision and mission in as engaging and intuitive a fashion as possible.

Here a number of tips you may find handy when it comes to naming your blog:

• Take the meaning of your blog’s existence into account
• Review several fashion buzzwords to see if any of them rhyme with your niche, for example
• Try to make the name symbolize you as a person, as readers like to see a personal touch

Run your own online store alongside your blog

In order to build your credibility as someone who knows what they’re talking about with regards to fashion, you should run your own online clothing store alongside your blog. Your product line doesn’t necessarily have to be extensive; just make sure that you practice what you preach by only selling apparel that adheres to your blog’s niche style.

When it comes to marketing your online store, your first port of call should be to make use of Oberlo’s free Logo Maker. By doing so, you will be able to make use of many icons, colors, and frames during your logo’s design process, meaning you can ensure that this all-important part of your branding tells the exact story that you need it to tell about both your blog and your store.

If you want to become a successful fashion blogger, you simply must put the above advice into practice.

About Mark Westall

Mark Westall is the Founder and Editor of FAD magazine Founder and co-publisher Art of Conversation and founder of the platform @worldoffad