How Will the Online Shopping Experience Evolve in 2019 and Beyond?

The online retail sector is one of the fastest-growing industries in the world today. Thanks to high-speed Internet and wireless connectivity, a growing number of individuals are choosing to purchase goods and services within the virtual world as opposed to heading off to the nearest physical retail outlet. While this is great news for those who are looking for variety and cost-saving benefits, the fact of the matter is that businesses will need to adapt to such a paradigm shift. This is also why experts have been putting together some truly stellar e-commerce platforms that can be leveraged by the average individual as opposed to expert coding technicians. What changes will we witness in 2019 and how will these impact the experience of the end user?

The Concept of Multi-Channel Marketing

The notion of multi-channel retail sales and marketing has existed for some time and yet, it has not been until recently that we have seen it rise to the forefront of many advertising campaigns. The principle itself is rather simple: businesses can achieve greater online exposure if their products and services are seen across multiple different portals. Standalone websites, blog posts and social media pages such as Facebook and Instagram are all relevant examples. However, the key is that such campaigns need to be tied together with one another so business owners will be able to appreciate their influence within real-time scenarios. This is the very same reason why cutting-edge e-commerce solutions are required if firms wish to remain one step ahead of their competitors.

All About Personalised Optimisation

However, multi-channel campaigns are only part of a much bigger picture. Customers now expect that their need will be catered to on a personal business. In other words, generic email marketing campaigns and material that is not specifically targeted to the end user will tend to fall upon deaf ears in 2019 and beyond. Targeted methods must be employed and this will require an innate knowledge of the customer base as well as the habits of individual buyers. So, analytics need to be improved in order to avoid the so-called “big picture” mentality.

Modern optimisation instead requires a collation and interpretation of discrete information so that businesses can make the best decisions ahead of time. This will also enable them to adjust their sales strategies as might be required if the needs of a demographic suddenly change. Unfortunately, legacy systems might not be able to accomplish such tasks with any sense of clarity or insight. This is why many businesses are choosing to migrate to more advanced platforms such as Shopify Plus. They will be provided with a set of flexible tools that are able to adapt to the changing needs of the organisation when the time is right. As a result, customers will remain loyal and future purchases are ensured.

2019 represents the year when businesses will begin to work smart as opposed to hard; good news for those which are able to remain one step ahead of the curve.

About Mark Westall

Mark Westall is the Founder and Editor of FAD magazine, ' A curation of the world’s most interesting culture' [PLUS] Art of Conversation: A tri-annual 'no news paper'