Artist Stuart Semple takes on the world’s greediest paint manufacturers with ‘PALETTE’

Artists all around the world will be in for a shock AND a treat later this month when pioneering artist Stuart Semple releases a brand-new set of pro watercolours, aimed at professional makers and creatives, in a bid to undermine greedy paint manufacturers who charge stupid money for poor quality paints.

Semple, who is 33 says:

“I feel sorry for artists. Not only are we poor and loathed by most of society but we’re also being ripped off by huge corporates who are charging £100+ for palettes of poor quality paint. I want to bring top-notch paints with rich tones and depth into the reach of the many. Let’s take art back!”

Last year Semple, a Cancerian, famously took on an artist called Anish Kapoor in an exciting argument about copywriting colours. In an excellent bit of self-promotion the artist called Anish Kapoor somehow found a lab with a really black black, told everyone about it and then got exclusivity so no other artist could ever use it. Semple, a keen amateur peeping-tom, responded by creating the world’s pinkest pink and making it available to everyone. Except the artist called Anish Kapoor (the one we mentioned earlier). In fact, Anish Kapoor (the same one) got into bother a couple of weeks ago when a human being actually fell into one of his artworks made with the blackest black. That wouldn’t have happened if it had been pink.

Semple also trumped Anish Kapoor by creating Black 2.0 which is a black that is better than the blackest black. And now he is taking on the art materials industry itself

“Almost all the paints on the market are sub-standard and over-priced, forcing artists to compromise their work. I want to take ownership of quality colours away from these big business corporates and bring it back to the artists themselves,”

says Semple

With this in mind, Semple has collaborated with the artistic community to create Palette – a collection of 36 vibrant colours that use high quantities of the latest pigments and don’t fade.

Palette is available for £39.99 from www.culturehustle.com

About Mark Westall

Mark Westall is the Founder and Editor of FAD magazine, ' A curation of the world’s most interesting culture' [PLUS] Art of Conversation: A tri-annual 'no news paper'