E-Commerce Trends: What to Expect in August 2018

What do self-service platforms, artificial intelligence and mobile-responsive designs all have in common? They are all some of the most pronounced trends within the 2018 world of e-commerce solutions. As this technology continues to become more advanced, it is always important for businesses to keep one step ahead of the competition. Let’s take a quick look at what the experts predict will be witnessed during the remainder of the year in order to better appreciate what 2019 has in store. 

All About User Independence 
Online consumers are now fully aware of the benefits that self-service checkout platforms have to offer (1). Not only are these systems highly intuitive, but they appreciate the fact that these methods will save a great deal of time. However, the key takeaway point is that any user-based solution needs to be able to offer intuitive tools so that no issues are encountered during the final portion of the engagement process. Companies which are able to implement self-service digital kiosks and similar cloud-based applications should be able to attract a growing number of loyal clients in the months to come. 

The Growing Role of AI and Mobile-Responsive Technologies Within the World of E-Commerce 

One of the issues facing many online businesses is that they are constantly struggling to find methods to offer personalized experiences to their customers. One of the ways in which this can be accomplished is through the use of the predictive analyses offered by modern AI platforms. In other words, businesses will be able to have a much clearer idea of what specific customers are looking for. Thus, tailored search results can cut down on the selection process; leading to higher engagements rates and a better return on investment. 

We should also keep in mind that artificial intelligence is beginning to emerge within point of sale systems. For example, automated chat widgets can now answer basic queries (such as a question involving sales tax or an issue with a payment method). If the problem still cannot be solved, it is then routed to a live customer service representative. This approach offers two benefits: 

• It helps to ensure higher levels of customer satisfaction.?
• It frees up employees to focus their efforts on other in-house responsibilities.?

Artificial intelligence is also being heavily utilised within the POS systems employed in conjunction with mobile devices. “Smart” widgets are alerting customers when a sale is announced or if one of their favourite products is in stock (amongst other beneficial actions). As a growing number of shoppers are now accessing websites via a tablet or smartphone, it is perfectly logical that this trend has emerged in 2018. 

Major firms such as Shopify are therefore leveraging the power that these systems have to offer. By providing businesses with more seamless and targeted e-commerce solutions, higher degrees of customer satisfaction will be enjoyed. The remainder of 2018 should prove to be a lucrative period if firms are able to implement such cutting-edge tools. 


1. https://www.retailcustomerexperience.com/news/consumers-like-self-service-more-than-associate-interaction-reveals-survey/

About Mark Westall

Mark Westall is the Founder and Editor of FAD magazine, ' A curation of the world’s most interesting culture' [PLUS] Art of Conversation: A tri-annual 'no news paper' AofC - Issue 1 Autumn 2018