Quantcast
BOOK REVIEW: Management of Art Galleries - FAD Magazine

FAD Magazine

FAD Magazine covers contemporary art- News, Exhibitions, Interviews and cool art stuff reported on from London

BOOK REVIEW: Management of Art Galleries

The art industry is the only few unregulated business left in the global economy. A bit like the Wild West, but with prosecco and a more sophisticated language. Magnus Resch, entrepreneur, lecturer and a former gallery owner himself, aims to demystify the international art market through his own experiences and those of artworld veterans including superstar gallerists such as Gagosian, Sprüth Magers & Stefan Simchowitz. Utilising insights from an anonymous survey sent to over 8000 art dealers in the US, UK and Germany, this is a compelling read that explores the inner workings of a very private world. Resch even attempts to provide the holy grail: a business model that works.

Management of Art Galleries is a concise and well-structured book which dissects repetitive mistakes that are made such as, focusing on the same clientele it also highlights new options in a crowded sector. It provides a clear categorization of the different types of visitors that spend time in galleries. The ones that are worth investing time and the ones that are not. His classification of artists is as accurate as entertaining: superstars, mature/successful artists, local shop artists, vanity artists and poor dogs. Myself, also an artist, sometimes wonder if I can be labelled in the last two.

Although it lacks a chapter on Social Media and online selling/promotion, the book is a clear insight into an industry that can be seen as obscure. It demystifies cliches such as location and printed invites with an emphasis on developing other group of clients and how to reach them. Samples of the different ways of succeeding such as Clearing, Gagosian and Skarstedt.

As Resch says:

“The art world is tough, the rules are a complete mystery to the uninitiated, and only the lucky few make money. Life in the art market means being constantly torn between culture and commerce, and nowhere is this more effectively illustrated than in art galleries… “So why are art galleries in such poor shape? The answer is simply this—their business model hasn’t changed with the times. Other industries have seen rapid changes in the past twenty years, while the art market has continued to occupy what it still believes is a privileged space. If galleries want to enjoy real success in the future, they need to shine a very harsh light on their business practices…This book offers a practical management approach to real improvements in the gallery business. It gives valuable insights into the art market, presents and classifies its players, and for the first time develops an economically sound and sustainable business model for art galleries.”

Management of Art Galleries is a fascinating insight into the world of professional gallery management, from attracting the right clientele, to approaching new markets and most importantly making any gallery a success. Buy it here

Categories

Tags

Related Posts

Haunted Realism, installation view, 2022 © Urs Fischer; © Meleko Mokgosi; © Neil Jenney Photo: Lucy Dawkins Courtesy Gagosian

In Determinism’s Ugly Face.

Gagosian keeps curating exhibitions with fascinating intellectual bents, but Haunted Realism stands out amongst the rest.

New York based artist Marco Pariani

Christmas Already?

What makes art so inexhaustible? Not only does it responds to a vast and ever-changing world, but the artist chooses […]

Gagosian now represents Ashley Bickerton

Gagosian is pleased to announce the gallery’s representation of Ashley Bickerton. The artist’s first solo exhibition with the gallery is scheduled for 2023 at Gagosian New York.

Trending Articles

Submit Your Work

Submit your work to be featured on FAD