Image: Ult Ras
An artist collective have coated a drive-through kiosk at an abandoned KFC at 666 Bushwick Ave. in greenscreen paint, enabling anyone with a video camera and a bit of film editing knowledge to create their own low-budget special effects.
“Any and every passerby on-foot or in-car can now create their own truly customized fast food drive-thru experience,”
the collective announced in a statement to the press.
“Greenscreen is a video production technique that creates infinite possibilities in digital space. This abandoned KFC at 666 Bushwick Ave. is now a functional public greenscreen (with the infused history of a two-tiered drive-thru format), so that — instead of renting studio time or blowing money on a personal studio—video producers now have this free option for a limited time. Our intention is to open up space in our environment the same way greenscreen opens space digitally.”
According to a Nov. 5 New York Yimby story, the plot of land that the KFC sits on was sold for $1.4 million in April of 2014, and applications have been filed to build a combination residential, retail and community building on the site.
As one of the artists from the collective Ult Ras told Local New York paper Bedord and Bowery in an anonymous interview:
“It’s great because fast food locations could be anywhere—a KFC looks the same as it does in Iowa as it does in New York City—so it’s nice to have a place to film in the city that’s not New-York-specific at all…I haven’t seen any finished videos yet, but I know there’s some filming happening.”
Via PSFK.com
