The world’s first Instagram-curated art exhibition.

Paintguide opening tonight (Thursday 26th November) is the world’s first Instagram-curated art exhibition. An innovative collaborative exhibition of new works by 60 international artists working primarily with the medium of paint, as featured on the hugely successful Instagram account @Paintguide.

The world's first Instagram-curated art exhibition
Henrik Uldalen, Efflux, 2015, Oil on panel, 50 x 50cm

Presenting a physical realisation of Henrik Uldalen’s @Paintguide Instagram feed which has been meticulously curated over the past year to promote the work of emerging international artists, the exhibition explores Instagram’s growing role within the art market, and more broadly the impact of social media in the democratisation of art.

The digital era is changing the way in which individuals, artists and collectors engage with visual art; Paintguide will encourage viewers to reflect on how they interact with artworks through the modern phenomenon of Instagram. Paintguide will further underscore Instagram’s role in facilitating relationships between artists and collectors, but will ultimately underline the continued importance of viewing works in a gallery setting.

The world's first Instagram-curated art exhibition
Jeremy Geddes A Perfect Vacuum

Participating artists
Aaron Nagel, Alessandra Maria, Allisson Sommers, Andrew Hem, Andy Espinoza, Amy Sol, Anthony Hurd, Anthony Waichulis, Aron Wiesenfeld, Ashley Oubre, Audrey Kawasaki, Benjamin Bjo?rklund, Brad Kunkle, Brandon Holt, Casey Baugh, Casey Weldon, Conrad Roset, Dan Quintana, David Kassan, Daniel Ochoa, Eloy Morales, Eric Fortune, Erik Jones, Esao Andrews, Greg “Craola” Simkins, Henrik Uldalen, Hollis Dunlap, Hsiao Ron Cheng, Ivan Alifan, Jake Wood-Evans, Jean-Paul Mallozzi, Jeff Hein, Jeremy Geddes, Jeremy Mann, Joa?o Ruas, Joel Rea, Julio Reyes, Kai Samuels-Davis, Kenichi Hoshine, Kevin Llewellyn, Kim Cogan, Kit King, Linsey Levendall, Marco Mazzoni, Martin Wittfooth, Morten Thyholt, Matt Martin, Michael Hussar, Nicomi Nix Turner, Richey Beckett, Ryan Hewett, Sail, Sam Wolfe Connelly, Sverre Malling, Serge Marshennikov, Sean Cheetham, Shawn Barber, Tom Bagshaw, Tony Curanaj, Vincent Xeu.

Paintguide 27th November – 23rd December 2015 Opening hours: Monday – Saturday 11AM – 7PM Location:
147 Wardour Street, London, W1F 8WD theunitldn.com #Paintguide

Read our interviews with five of the artists from the show HERE

About the Curator
Henrik Uldalen (b. 1986, South Korea) is a self-taught figurative painter who lives and works in London. Solo exhibitions include: Thinkspace, Los Angeles, USA (2014); Galerie Contour, Skagen, Denmark (2011); Galleri Ramfjord, Oslo, Norway (2010, 2009). Group exhibitions include: Friends of Leon Gallery, Sydney, Australia (2015); Gallery 1261, Denver, USA (2015); Inner State Gallery, Detroit, USA (2015); LA Municipal Art Gallery, Los Angeles (2015); Modern Eden, San Francisco, USA (2015); Hashimoto Contemporary, San Francisco, USA (2015), Arcadia Contemporary, New York, USA (2014); Thinkspace, Los Angeles, USA (2014, 2013, 2012); Corey Helford Gallery, Los Angeles, USA (2013); Gallery 1261, Denver, USA (2013); NOoSPHERE Arts, New York, USA (2012); Spoke Art, San Francisco, USA (2012); J. LeVine Gallery, Art Basel, Switzerland (2012); Stricoff Fine Art, New York, USA (2012); S Cube Gallery, Los Angeles, USA (2011); Galleri V58, Aarhaus, Denmark (2011).

About Unit London
Founded in 2013 by Joe Kennedy and Jonny Burt, Unit London represents the next generation of contemporary and progressive fine art, showcasing both established and emerging artists from around the world.
The gallery has developed a significant network of clients and collectors, as well as a loyal celebrity following including the likes of David Bailey, Sir Bob Geldof, Jude Law, Jean Paul Gaultier, Nick Grimshaw and Jesse Eisenberg.

Paintguide Organisation
Henrik Uldalen and Daniela Bezdan

We are Unit London. We exist for U.

A photo posted by UNIT LONDON (@theunitlondon) on

The world's first Instagram-curated art exhibition.

Martin-Wittfooth-Loot-Bag-2013-oil-on-canvas-18-x-24-inches-1024x752
Martin Wittfooth Loot Bag 2013 oil on canvas

About Mark Westall

Mark Westall is the Founder and Editor of FAD magazine, ' A curation of the world’s most interesting culture' [PLUS] Art of Conversation: A tri-annual 'no news paper' AofC - Issue 1 Autumn 2018