Launching today “Transformation” is a celebration of the transitional moments of an A-Grade list of talent, both dwellers and frequent visitors to New York City, including: Dita Von Teese, Liberty Ross, Lil Buck, JR, Dianna Agron, Andreja Pejic, Yves Béhar, Gia Coppola, Francisco Costa and more. The commission of the short is inspired by W New York’s recent $2.2 million Living Room renovation and resulting transition.
“Transformation” and the New York City culture theme are of integral importance to W New York. Visitors to W New York can order a bespoke Transformation cocktail until the end of December.
Watch the film below:
About W Hotels Worldwide
W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 45 hotels and retreats, including 16 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With more than 15 years of proven success, W Hotels is on track to reach 60 hotels by 2017. W Hotels have been announced for Milan, Shanghai, Beijing, Bogota, Abu Dhabi, Mumbai, Dubai, Jakarta, Panama, Muscat, Suzhou, Changsha, New Delhi, Kuala Lumpur, and Sante Fe, Mexico, while upcoming W Retreats include Goa and Mexico’s Riviera Maya.
Follow @WHotels on Twitter.
Liberatum is a unique arts and culture organization that creates and produces some of the most spectacular multidisciplinary festivals, summits, content and fascinating cultural happenings in the world attended by Academy Award winners, Nobel Prize Winners, creative pioneers and cultural icons. Over the last twelve years, Liberatum has curated and presented a new kind of innovative cultural diplomacy movement on the world stage. Countries as diverse as Russia, India, Morocco, China, Germany, Papua New Guinea and Turkey have hosted remarkable Liberatum projects – from education to human rights, science to fashion, and literature to cinema. Special Liberatum events have taken place in major European cities such as Paris, Berlin and London, featuring leading cultural figures of our times – including Gore Vidal, Tilda Swinton, Pharrell Williams, Dame Zaha Hadid, James Franco, TED creator Richard Saul Wurman, Dame Vivienne Westwood, Sir Richard Branson and Nobel Prize winner Sir VS Naipaul.