Advertising agency Y&R Paris have created a series of ads for France-based eyewear retailer Keloptic and the ads feature classic impressionist paintings and present how a pair of glasses can put the blurred imagery into focus.
The series of ads feature famous impressionist paintings by artists like Vincent Van Gogh, Claude Monet, and Georges Seurat, and overlaid on each of the paintings is a large pair of eyeglasses with clear lenses. The blurry images – the identifying characteristic of paintings from the art movement – appear clear and distinct when viewed through the lens of the eyeglasses. Via:PSFK
