Lady Gaga has teamed with Serbian performance artist Marina Abramovic for a bizarre tutorial/testimonial video in which the singer chants, stands in a river, walks blindly in a field and spoons a giant crystal.
The video is centered on the artists’s “Abramovic Method” of exercise, which her website says will “heighten the participants’ awareness of their physical and mental experience in the present moment.”
In late July, Abramovic launched a Kickstarter campaign for her Marina Abramovic Institute. The artist is seeking help to fund the design process of a “Interdisciplinary performance and education center, home to long durational work and the Abramovic Method.”
www.kickstarter.com
Lady Gaga is poised to release “Applause, the first single off “ARTPOP,” on Aug. 19th.
@ladygaga
