“Countless Instagram photos are created every second. Photos that reflect particular points of view in the life circumstances of different people. But which motifs are really unique? Mercedes-Benz and the new CLA were looking for Instagram photos with that uniqueness. That are new. “Untamed”.
Users from all over the world were asked to take part on www.untamed-installation.com and upload their extraordinary views from their personal Instagram photo stream in sets of three. The idea behind this: the #Untamed Score showed how distinctive the style of the user’s photos was compared to those of others.
Mercedes-Benz collated these extraordinary views in #Untamed. A digital photo installation that premiered in Paris in April 2013.
NOW the most outstanding photos have been transported into an urban loft space and completely restaged:
“White, neutral with constant, endless individual perspectives in which the white is then revived by real word sceneries and imaginary space-expanding illusions, inspired by the users’ Instagram photos.”
View #Untamed the digital photo installation here“
