Intel® announces onedotzero and Marshmallow Laser Feast collaboration for PowerUp with Ultrabook™ Inspired by Intel - FAD Magazine

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Intel® announces onedotzero and Marshmallow Laser Feast collaboration for PowerUp with Ultrabook™ Inspired by Intel

Image: onedotzero

Intel has launched a nation-wide search to discover up-and-coming UK DJs, with a London finale taking place on 18th October. onedotzero and Marshmallow Laser Feast will deliver a groundbreaking digital installation as a backdrop to the sets of the DJ finalists

Intel UK has just announced that it has commissioned onedotzero and Marshmallow Laser Feast to create an exhilarating digital display for PowerUp with Ultrabook™ Inspired by Intel. The two London-based companies are famous for their innovation and creativity, utilising the latest technology to create astounding visual performances for the very best international music acts.

Pioneers in the digital art world, onedotzero has over fifteen years of multi-disciplinary experience under its belt, and is famous for generating eye-popping stage visuals for the likes of Take That’s Circus Tour and the Rolling Stones World Tour.

Known for seeking collaborations with the best artists in the field, onedotzero were keen to team up with Marshmallow Laser Feast for the PowerUp project.

Shane RJ Walter, co-founder and creative director of onedotzero, commented: “onedotzero is excited to be collaborating with Marshmallow Laser Feast to produce something unique and memorable for these emerging DJs. It’s great to utilise our creative experience within the music and interactive industry and team up with global brands like Intel who aim to provide a platform for British talent. We are really looking forward to a convergence of music, technology, light and installation art using great sound, bespoke visuals, custom code and the power of the Ultrabook to produce something spectacular. ”

“onedotzero and Marshmallow Laser Feast are creative pioneers, with a vast heritage working with global music artists.” said Perveen Akhtar, Intel PR Manager, UK & Ireland.

“We have commissioned onedotzero and Marshmallow Laser Feast to create an original piece of work for the London finale, which will be powered by Ultrabooks – we believe it will be awe-inspiring and we cannot wait to see the finished piece.”

Six lucky PowerUp finalists will DJ at an exclusive London venue, amidst onedotzero and Marshmallow Laser Feast’s digital art display. To be in with a shot of taking the main stage, DJs can upload a mix to the PowerUp competition hub at www.facebook.com/inteluk.

Intel Ultrabooks have also proven to be well-suited to the creation of digital art installations, with previous projects including the Triptych exhibition from design duo Hellicar & Lewis.
Submit your mix here: www.mixcloud.com/tag/intel-powerup-dj-competition/

About onedotzero
onedotzero began in 1996 and was established as a company in 1997. Co-founded by Shane Walter, who still directs the organisation today, onedotzero is recognised internationally as an industry leader in the field of interactive, moving image, art and digital culture.

About Marshmallow Laser Feast
It was during the Saatchi & Saatchi new directors showcase of 2011 that Marshmallow Laser Feast made their collaboration official and gave it a name. The three founders are Barney of FND collective, Memo of MSA Visuals and Robin of flat-e.

Full competition details and terms & conditions can be found at on.fb.me/OenDza



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