Damien Hirst, Nucleohistone, 2008-2011. Photo: Prudence Cuming Associates -¬ Damien Hirst and Science Ltd. All rights reserved, DACS 2011.
Not content with every Gagosian Gallery around the world and a show at Other Criteria we have more spots from Damien Hirst .
This time in Rome: Fondazione Pastificio Cerere inaugurated its 2012 program with the second edition of Postcard from…, a project conceived and curated by the Fondazione’s Art Director, Marcello Smarrelli, and aimed at diffusing contemporary art in urban contexts. Produced in collaboration with A.P.A. – Agenzia Pubblicità Affissioni, Postcard from… involves four artists yearly who each create a poster measuring 400×300 cm, dimensions of which reflect those used in billboard advertising.
This year’s first poster, Postcard from… Damien Hirst Nucleohistone, was realized by internationally renowned British artist Damien Hirst, and will be displayed at Fondazione Pastificio Cerere until 10 March, 2012. The poster has been installed in the Fondazione’s courtyard and will also be circulated in ten facilities in Rome managed by A.P.A. with the standard 14-day advertising turnover. An updated list of locations can be consulted on Pastificio Cerere’s website. Over the course of the exhibition, Hirst’s poster will also be on show at the main entrance of Rome’s MACRO– Museo d’Arte Contemporanea Roma museum.
“Postcard from… positions art where we least expect it to be,” muses Smarrelli. “I love the idea that passers-by can unintentionally become spectators of an artwork, as occurred during the previous edition with artists Raphäel Zarka, Reto Pulfer, Massimo Grimaldi and Lara Almarcegui. I hope this project will open up a unique perceptive experience by allowing its audience to appreciate art beyond the traditional realm of gallery and museum exhibition spaces, where one is already made aware of being faced with a work of art.” One of Pastificio Cerere’s main objectives is to stimulate the mind and promote art projects that foster cultural and social growth and open-mindedness.
