Arriving punctually with the start of the Berlin autumn art season, Preview Berlin – The Emerging Art Fair promises to be, for the fifth time, a place for discoveries. With more than 13,000 visitors last year, Preview Berlin distinguished itself as one of the most popular meeting points of the international art scene. For the new edition of the fair, Preview Berlin will move to the main hall of the former Tempelhof airport, showcasing a new fair concept.
Preview Berlin – The Emerging Art Fair will take place concurrently with the most outstanding annual event of the international art world in the German capital – Artforum Berlin. Since it was founded in 2005 by two Berlin gallerists and one artist fro young galleries and project spaces, Preview Berlin has become one of the most important events in the Berlin autumn art season. The aim of the fair is to create a platform to strengthen emerging artistic positions in the market, and to serve as a link among young artists and the international art world, including curators, art critics, collectors and art enthusiasts.
Preview Berlin will take place this year in the main hall of the former Tempelhof airport. With a usable area of approx. 3,000 sqm, this impressive site inspired the fair organizers to present a new fair concept for this year’s edition, namely foregoing the classical fair booth construction aiming to curate the entire exhibition.
A fair without walls and a challenging architectural space represent the starting points of this year’s fair concept. Forty-seven exhibitors from 13 countries will showcase works from a new generation of emerging artists whose work is based on a sculptural approach or one based on installation. These artists were selected for the innovative and artistic character of their work. During the selection process itself, organizers aimed to develop continuing and substantial evaluation criteria, naturally in conjunction with the conceptual questioning of the art fair model itself.
Many of the works were either created especially for Preview Berlin or will be presented to a broader audience for the first time at the fair. Last but not least, this year’s fair concept aims in general to inspire a more lively and substantial discussion with its presentation concept.
Via: (ARTDAILY)
