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Haberdashery & Julian Abrams : Freq Private view: Friday 21st June

ArcFrequency- I, Digital Lambda Print, 2013ArcFrequency-2, Digital Lambda Print, 2013Chromatic Oscillation 1, Digital Lambda Print, 2013Twin Peaks_SUPER LO

Twin Peaks, Digital Lambda Print, 2013
21st – 27th June 2013 Hoxton Gallery at The Arch 9 Kingsland Road, London, E2 8AA

The works and photographic prints form part of a larger body of work generated in collaboration with photographer Julian Abrams, in a wholly united collaborative process. Together they have produced 6 sculptures and 10 editioned prints capturing the complex patterns of these sculptures.

Inspired by the composition of geometry of light, Haberdashery have used primarily LED’s (a light-emitting diode) and polished stainless steel to produce the six sculptures on show, each with varying patterns, from the highly complex to the very simple. Eliminating formal representation and focusing purely on the behavioural properties of light, this collection represents a mesmerizing other world.

ArcFrequency, an edition of 3, is a unique interactive sculpture. This seemingly monolithic hemisphere has a single, small porthole through which to view the interior. Hypnotic reflections take over, and the composition evolves from a sedate calm to a psychedelic storm. The lines between macro and micro become blurred as the patterns of colours and geometry are equally recognisable, as those seen through both a microscope and a telescope. ArcFrequency is one of two sister sculptures exploring this otherworldly theme.

Collaboration is employed every day at the Haberdashery studio for their varied commissioned work, which can range from projects with luxury interior designers, to the recent Medical Research Council’s centenary exhibition held at Imperial College, to a public lighting project for the outer London neighbourhood of Crickelwood.

Daniel Siden, co-founder of Haberdashery, says

“We are very excited to present this special body of our own work. For Freq. we wanted to get back to basics, exploring the simplest forms and their interactions with light. Our collaboration with Julian resulted in childlike play and experimentation, where we were looking to assemble elements that evoke a strong response within all of us, one of wonder.”

The exhibition opens on 21st June, the Summer Solstice, a keystone moment for the interplay of geometry and nature.

Haberdashery and Abrams have successfully worked together for several years. They are both influenced by artists including Bridget Riley, Yayoyi Kusam, Chris Levine, and the Bauhaus. These influences are present in the subtle modernist aesthetic which underpins all of the exclusive sculptures in Freq.

6 light sculptures will be displayed alongside 10 photographic prints.

haberdasherylondon.com

Haberdashery
Haberdashery is a rapidly-expanding collaborative team of artist-designers, engineers and image makers dedicated to making their creative visions into tangible objects. Founded by Daniel Siden, Mac Cox and Ben Rigby who came from engineering, arts and film backgrounds respectively, they were united by a desire to produce bespoke works with a strong narrative behind them. Based in Hackney, they work with a broad range of clients, from luxury interior designers, to public lighting, exhibition design to digital and print design.
Clients include Selfridges&Co, Vodafone, Adobe, The Shard, The Wellcome Trust, Asprey Jewellery, Sony, Fred Perry, BBC, Martin Kemp, Katharine Pooley, Chris Levine, Heston Blumenthal’s Fat Duck, Ferrari, The British Film Institute, Qatar Airways, The National Portrait Gallery, The Medical Research Council, Philip Treacy, Sketch, The Vinyl Factory, Bannenberg& Rowell, Candy & Candy, Channel Four Films, Katharine Hamnett and many more.

Julian Abrams
Julian qualified from West Surrey College of Arts and Design with a BA (Hons) in photography in 1994, and has worked in the photographic industry ever since.

Initially working in the music and fashion industries, this led to commissions from the advertising industry. It was during this time that he started shooting nocturnal landscapes for his personal portfolio. This was a significant shift in his development as it not only started him on a commercial path shooting for lighting designers, artists, architects and interior designers, but more importantly started using light as both his tool and subject matter.

The Freq. project with Haberdashery is not only a chance to get back to the more fine arts based approach of his training, but also his first opportunity to conceive work outside of the photographic medium using light itself.

Julian’s work has also been widely published in titles across the world and his client list includes: Nike, Candy & Candy, Artangel, Make Architects, Conran and Partners, Softroom Architects, 1508 London, The British Museum, Jason Bruges Studio, One Aldwych Hotel, Bethan Gray, Katharine Pooley, Household Design, Mindseye Lighting, Kate Wilkins Lighting.

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