This October, Art Basel Paris gets dressed up. The fair’s 2025 edition dives headfirst into the world of fashion—from Loïc Prigent’s Oh La La! À la mode to Edward Enninful’s curated talks and Helen Marten’s Miu Miu commission—proving that style isn’t just surface, it’s structure, story, and subtext.
This year, Art Basel Paris brings a sartorial twist to its signature Oh La La! program. Under the art direction of fashion insider Loïc Prigent, the 2025 edition turns its gaze toward the ever-entwined worlds of fashion and art with the theme “À la mode.”
Launched as a special initiative inviting galleries to present new works at their booths on the Friday and Saturday of the fair, Oh La La! has become a space for experimentation and flair. With Prigent at the helm, the 2025 edition promises a witty and sharp-eyed reflection on style, image, and the culture of trend.
Fashion and art have long mirrored one another—each shaping the other’s gestures, obsessions, and ideals. À la mode invites visitors to trace that conversation across the Art Basel Paris show floor, from the politics of dress to the sculptural logic of textiles. Exhibitors are encouraged to explore elegance and excess, identity and expression, the avant-garde impulse, and the elusive shimmer of chic.
In collaboration with Airbnb, Prigent will also lead exclusive guided tours of the Oh La La! parcours on October 24 and 25, offering visitors a front-row view of how fashion’s language unfolds through contemporary art. The full list of participating artists and galleries will be announced closer to the fair’s opening.
About Loïc Prigent
Filmmaker, journalist, and chronicler of couture, Loïc Prigent has spent two decades revealing fashion’s inner world. His breakthrough series Signé Chanel (2006) offered an unprecedented look behind the scenes at the house of Chanel with Karl Lagerfeld, setting the tone for his incisive, humorous approach to fashion storytelling. From Marc Jacobs & Louis Vuitton to Jean Paul Gaultier au travail, Prigent’s films capture the creativity and contradictions of an industry built on vision and vanity in equal measure.
He is also the author of J’adore la mode mais c’est tout ce que je déteste and Mille milliards de rubans, runs fashionmoodboard.com, and continues to bring his sharp wit to television and YouTube with 5 minutes de mode, documenting Paris and Milan Fashion Weeks for a new generation of viewers.
Conversations in Style
Art Basel’s flagship talks program returns to the Petit Palais, spotlighting figures who push the boundaries of contemporary culture. The 2025 lineup includes Marta Minujín, Tyler Mitchell, Cai Guo-Qiang, Josèfa Ntjam, and Kiddy Smile, alongside leading voices such as Chiara Parisi, Frida Escobedo, Emmanuel Perrotin, and Chris Dercon.
A highlight this year: Edward Enninful curates a new day-long strand of Conversations to mark the launch of his media and entertainment company, EE72. The program—conceived as a prelude to his upcoming Tate Britain exhibition The 90s (2026)—brings Enninful into dialogue with four artists who defined that decade’s creative spirit: Yinka Shonibare CBE, Juergen Teller, Sonia Boyce, and Mark Leckey.
Helen Marten x Miu Miu: 30 Blizzards.
As part of the Public Program, Miu Miu presents 30 Blizzards., a new performance work by Helen Marten at the Palais d’Iéna. Known for her dense, materially rich practice, Marten here collaborates with theatre director Fabio Cherstich and composer Beatrice Dillon to stage a layered, cinematic environment.
Five sculptures and five videos form the backbone of the piece, interwoven with monologues and libretto performed by a cast of thirty. Each character—linked to a symbolic object—moves through the space in a choreography of song, speech, and gesture. The title’s “blizzards” evoke both the performers themselves and the stormy flux of human emotion.
Set within the neoclassical grandeur of the Palais d’Iéna, the work merges sculpture, sound, and movement into a living installation—a storm of forms and voices unfolding in real time.
Miu Miu is the Public Program Official Partner of Art Basel Paris 2025.
