Under-30s visit museums and galleries to ‘de-stress’, Art Fund research shows

Under-30s visit museums and galleries to ‘de-stress’, Art Fund research shows

Art Fund’s research, recently published in a report titled Calm and Collected – Museums and galleries: the UK’s untapped wellbeing resource?, investigated whether regularly engaging with museums and galleries could contribute to an individual’s sense of wellbeing, particularly focussing on the under 30 age group who are well-documented as being one of the most stressed generations.

The study of 2,500 UK adults found that visiting museums and galleries as a way to ‘de-stress’ was consistent across all age groups, with 63% of UK adults having visited at some point to cope with anxiety or stress. Comparatively, of those who visit regularly, under-30s are twice as likely to visit monthly to de-stress (13%) than all UK adults (6%), suggesting the age group recognises the benefit of visiting museums and galleries on their wellbeing.

Overall, Art Fund’s survey found that 65% of people under 30 felt some level of anxiety yesterday (a figure that is significantly higher than the national average 53%). Top sources of this anxiety stemmed from worry over debt and finances (49%), feeling lonely (48%) and anxiety linked to social media (32%).

Further research by YouGov identified the top barriers to visiting museums, exhibitions and galleries cited by under-30s, with almost a third noting travel is too costly and time-consuming (32%) and lack of free time (32%) as reasons preventing them from visiting more regularly. 25% said that museums, exhibitions and galleries are too expensive.

Stephen Deuchar, Director of Art Fund, said:

‘There is clearly an appetite by under-30s to visit and engage with UK museums and galleries, which they see has a demonstrable positive impact on their sense of wellbeing. We hope by offering the new Under 30 National Art Pass, we can help remove some of the potential barriers around cost to enable more people in this age group to see more art.’

Art Fund, the national fundraising charity for art, has released a new annual art pass to help reduce the cost of visiting a museum, galleries and historic sites for under-30s.

The Under 30 National Art Pass is available to anyone aged 30 or younger and offers free entry to over 240 museums, galleries and historic homes across the UK as well as 50% off major exhibitions such as the V&A’s forthcoming Christian Dior exhibition and Tate Liverpool’s Keith Haring retrospective. It is a specially discounted £45 version of its popular National Art Pass (from £70).

Previously, Art Fund has offered an Under 26 National Art Pass; however, following research carried out at the end of 2018, the charity recognised a need to broaden its offer to the under-30 age group.

The Under 30 National Art Pass is now available at artfund.org/national-art-pass for £45.

Art Fund’s research report Calm and Collected – Museums and galleries: the UK’s untapped wellbeing resource? is available to read at artfund.org/national-art-pass/wellbeing-national-art-pass

About Mark Westall

Mark Westall is the Founder and Editor of FAD magazine, ' A curation of the world’s most interesting culture' [PLUS] Art of Conversation: A tri-annual 'no news paper' AofC - Issue 1 Autumn 2018