A smart vending machine-come-concept store launches this December at Dubai’s street culture fair Sole DXB – offering rare Tokyo-sourced goods, hand-selected in a launch that marks a new trend in bespoke mass consumerism. Fully stocked with hundreds of hard-to-find items – treasures dispensed from the smart vending machines will include everything from Andy Warhol and Fragment Be@rbrick collectible toys, to 8-Bit music composers and original 1980’s Walkmans & hip-hop tapes.
In partnership with Virgin Megastore, Sole DXB are launching exclusive collaborations pieces, event merch and rare Tokyo sourced goods, within specially imported automated retail vending machines. In place for just three days (7-9 December) offering super limited quantities of goods. Fully stocked with hundreds of hard-to-find items – treasures dispensed from the smart vending machines. To further mark the 2017 event, Sole DXB have produced their own merchandise, which will be sold exclusively through Early Retirement. A range of Sole-branded apparel that takes cues from a refined Japanese aesthetic, the 13-piece monochrome collection includes tshirts, hoodies, caps and pins. Also available to purchase will be two very special Wacko Maria x Sole DXB collaboration items. The two-piece capsule includes a heavyweight washed t-shirt featuring iconic “dancing geisha” graphic with The Kanji – Tengoku Tokyo meaning “Paradise Tokyo”. Also featured is the Asagra bandana – a traditional Japanese pattern often seen on Japanese kimono. Both will be available in very limited quantities exclusively at Early Retirement, Sole DXB 2017.
As director Amirah Tajdin says
“Object and space take on a new meaning in this visual piece for Sole DXB 2017, when a mystery object appears down alleyways of Al Rigga’s iconic China Sea restaurant, a Deira petrol station perfectly preserved in a ‘90s Gulf chic, and even the suburban outskirts of the Al Qudra desert. Thus, through a series of surreal juxtapositions, the viewer is transported across Dubai, following the zen like journey of what seems to be a vending machine.”
Reflecting the booming appetite for alternative culture that Sole DXB has steadily cultivated since its inception in 2010, Sole DXB and Virgin Megastore come together to present an iconic symbol of modern-day Japan, bespoke-updated for the buying habits and visual appetite of the next generation.
About Sole DXB
Sole launched in September 2010 as a communication platform for all the latest and relevant news in footwear, fashion, design and alternative culture in The Middle East. Since its inception, Sole has grown leaps and bounds from its humble beginnings to a highly trafficked and well-respected platform. Taking product design and brand marketing as the new frontier in compelling others to think differently, create distinctively and communicate effectively. Sole aims to inspire and encourage growth within the design and progressive fashion sector in the region. For 2017, Sole DXB in partnership with d3, announced its full program, with the support of Cadillac, Coca Cola and in association with Dubai Tourism. The three-day global street culture festival returns this December 7th, 8th and 9th at d3, Dubai, revealing a heavyweight billing that brings together some of the world’s finest names from across art, food, music, sports and style. Having celebrated American Hip Hop heritage in 2015, and its British street-evolved counterpart in 2016, Sole DXB returns in 2017 to spotlight the legacy and influence of Japanese contemporary design.