In Art + Auction’s survey of the event-driven art market, “What’s an Art Fair Worth?,” They tried to determine exactly how much money gallerists spend on art fairs and what these different events cost. results below
TYPICAL BOOTH PRICES
TEFAF Maastricht: $60,000
Art Basel: $58,000
Art Basel Miami Beach: $55,000
Frieze London: $45,000
The Armory Show: $35,000
Salon of Art + Design: $35,000
Expo Chicago: $30,000
ADAA’s The Art Show (New York): $26,000
Dallas Art Fair: $17,500
Independent (New York): $12,000
NADA Miami: $10,000
Outsider Art Fair (New York): $9,000
Art Berlin Contemporary: $4,800
A CASE STUDY AT ART BASEL
Booth: $58,000
Walls and lights: $10,500
Flights and shipping: $30,000
Hotels: $14,400
Food: $7,000
Local car transport: $650
Furniture rental for booth: $1,900
Misc. supplies: $100
TOTAL: $122,550
