FAD Magazine

FAD Magazine covers contemporary art – News, Exhibitions and Interviews reported on from London

Bridgestone Turn their tires into Art Canvas

20120311-185010.jpg20120311-185015.jpg20120311-185007.jpg

Making news at the 2012 Geneva Auto Show are these new customizable tires from Bridgestone spotted by Autoblog. Using a two layer printing process, Bridgestone is looking to offer customers the opportunity to create distinctive artwork on the tire sidewalls. Any vector-based illustration is printed directly on the tire surface and then a protective layer is applied over top to resist scuffs and scratches. via PSFK

www.bridgestonenewsroom.eu/

Categories

Tags

Related Posts

Trending Articles

Join the FAD newsletter and get the latest news and articles straight to your inbox

* indicates required