ABSOLUT BLANK Live – Dr Noki from VideoPortraits on Vimeo.
Inspired by the ‘It all starts with an ABSOLUT Blank’ campaign, Farahmand has created an art
installation where respondents choose their favourite music track and then move to create unique digital
trails in real-time, as if their bodies are brushes and their background is a blank canvas that becomes filled with their creativity. Using breakthrough technology by The Mill, ABSOLUT are pushing the boundaries
of consumer experience. 3D motion tracking technology recognises their body movements by reading
depth, velocity and colour as well as their silhouette via an infrared camera to create a unique ABSOLUT
BLANK portrait complete with its own generated soundtrack.
The project is a natural evolution of Farahmand’s own style of portrait photography, which began as a
studio experiment in 2009 and allows consumers to explore their own journey from a Blank canvas to
creating a unique piece of artwork. He begun the project with a private shooting party and already the role call of people involved include people like: Duggie Fields, Fred Butler, Hannah Marshall, Cassette Playa, Romy XX, Giggs, Cara Delevingne, Jaime Winstone, Bip Ling, Noki, Pippa Brooks, Marc Hare, Aaron Frew, and Sharmadean Reid.
ABSOLUT BLANK Live – Princess Julia from VideoPortraits on Vimeo.
Princess Julia
ABSOLUT BLANK Live – Duggie Fields from VideoPortraits on Vimeo.
Duggie Fields
From 17th November – 27th November
The Video booth will be available for you to get involved and show your creativity. (Details Below)
2nd December will see this series of video portraits culminate in a 5 hour a/v set mixed by Jamie XX. A technical feat of VJ wizardry, where art, music and dance combine.
DETAILS
ABSOLUT BLANK LIVE
ABSOLUT presents a collaboration with Saam Farahmand documenting London creativity by capturing people’s movement to create unique video portraits
Dates: Thursday 17th – Sunday 20th and Thursday 24th – Sunday 27th November 2011
Time: Weekdays 16.30-22.30, Weekend 13.00-22.30
Location: Old Truman Brewery, 91 Brick Lane.
Price: FREE www.facebook.com/ABSOLUTUK
ABSOLUT BLANK LIVE FINALE
ABSOLUT celebrates the culmination of a unique collection of video portraits curated and played out as a thrilling live audio visual set by Jamie XX.
Date: Friday 2nd December 2011 Time: 9pm – 2pm
Location: Village Underground, 54 Holywell Lane, Shoreditch.
Price: £5 www.skiddle.com/
