Art Below Regent’s Park: New Sensations Turns Ad Space into Art Space


The Saatchi Gallery and Art Below announce the transformation of a London Underground platform into a public gallery space. Wall space usually reserved for adverts will instead be showcasing art from the 20 finalists of this year’s New Sensations prize for art students graduating from BA and MA courses in the UK in 2011.

Facilitated by Art Below, the 20 works will be displayed on advertising space on platform 2 of the Bakerloo line at Regent’s Park Tube Station for 4 weeks this October to coincide with Frieze Art Fair. The actual art works will be on display at the New Sensations exhibition, which is being held alongside The Future Can Wait exhibition, marking their mutual 5th anniversaries.

Featuring over 50 artists working in painting, sculpture, installation, video and photography, New Sensations and The Future Can Wait runs across 22,000 sq ft at B1 Victoria House, Bloomsbury Square, London WC1, from 11-17 October 2011.

New Sensations, sponsored this year by specialist insurer Hiscox, was launched by the Saatchi Gallery and Channel 4 to support the most imaginative and talented young artists in the UK and to present their work to an international audience during Frieze Week. The Future Can Wait was conceived by Zavier Ellis and Simon Rumley as an exhibition of young artists offering an alternative experience to the traditional gallery and art fair systems.

About Mark Westall

Mark Westall is the Founder and Editor of FAD magazine Founder and co-publisher Art of Conversation and founder of the platform @worldoffad

One thought on “Art Below Regent’s Park: New Sensations Turns Ad Space into Art Space

  1. Please be mindful that original pieces of artwork would claim exhorbitant insurance premiums and was one of the reasons why the niches at South Kensington and Gloucester Road were not used for the display of artifacts prior to the Platform for Art project some Ten years ago. Vandals armed with coca cola cans aimed at such irreplaceable pieces would cause punitive premiums as well as hold the potential for loss of future National Treasures

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