Image:Octopus Chair from Maximo Riera
Now in its 17th Edition 100% Design is the ‘Daddy’ of London Design Week. Its the place to meet hundreds of exhibitors launching new products; see established design companies and uncover new British and international names.
Enjoy the interior mix of furniture, lighting and accessories and introducing brand new developments in the world of multi-usage materials.
To help navigate the show they have what they call ‘Treasure Trails’ devised by design experts to help you get a snap-shot of 100% Design, they have asked six industry gurus to create their own pick of the show: Elle Decoration; The Conran Shop; Lucy Martin, John
Cullen Lighting; Post Work Architects; Blueprint with their Awards shortlist and design writer Barbara Chandler. www.100percentdesign.co.uk/TreasureTrails
The Director?s Cut – a new installation
The Director?s Cut, a dedicated space for exemplary British-based design realised by Julieann Humphryes, Creative Director, Yoo, Partner, David Archer Architects and Non-Executive Chair,
of 100% Design. The collaborators include: Kenneth Grange, Anglepoise; Leon Ransmeier,Established & Sons; BarberOsgerby, Vitra; Marc Krusin, Knoll; David Chipperfield, KI; Michael Young, Trussardi; PearsonLloyd, Steelcase; Nigel Coates, Hitch Mylius; Tomoko Azumi, Zilio A&C and Katarina Zacharides, Morgan.
The Architecture Foundation central bar competition
In a first time collaboration 100% Design joined forces earlier in the year with The Architecture Foundation to run a competition to design the central bar area. The winners are Post Works a young practice of architects who have created a technically intricate and visually dramatic bar that will undoubtedly draw crowds into its theatrical space.
100% Materials – goes all touchy-feely
100% Materials includes the ground-breaking installation “Hello Future” – the A-Z of SmartMaterials – an in-depth look at everything from thermography to nano-technology. Curated by
materials master Chris Lefteri, there is also a programme of daily workshops that defy expectations: electro-conductive body paint; self-cleaning wallpaper; robotic cladding and catalytic clothing are just some of the gems to marvel at.
100% Futures
100% Design offers 50 subsidised spaces a year to emerging designers and this is the foundation for 100% Futures which gives new talent a chance to build their design credentials through the most influential British contemporary interior design show. 100% Design also sponsors one graduate from New Designers. This year the lucky winner is Suzie Button from University of the West of England who is given a stand and mentoring package.
International Exhibitors
100% Design brings more global talent to the show this year with three new pavilions from Chile, China and Greece adding to the illustrious roll call of Argentina, Austria, Czech Republic, France, Hungary, Norway, Korea, Spain, Taiwan plus two Italian regions Centro Estero Piemonte and Prato, Tuscany.
Exhibition Director, Peter Massey declares the 2011 show open “This year the show once again reveals new designs, innovation and creativity – inspiring professionals and public alike.
100% Design continues to surprise and delight our audience and remains at the forefront of contemporary interior design. It is the living sourcebook for good design.”
100% Design website www.100percentdesign.co.uk
100% Design blog www.despoke.com
100% Design App download for free: www.100percentdesign.co.uk/app
