In the creation of the Habit label, Jeff Fischer cold-called his favorite artist, Stefan G. Bucher, on a lark to ask if he’d design it. To Fischer’s surprise, Buscher told him that he had always wanted to design a wine label, but had never been asked. When Fischer told Bucher of his addiction to trying to make a good wine, and his feeling that winemaking is in his blood, the desirous hand and bloodlike droplets on the label were born.
The result of these collaborations, Habit’s sauvignon blanc is quickly gaining acclaim in sommelier circles as a nuanced, sophisticated-yet-friendly wine that marries hints of pineapple, grass and grapefruit with a delicately floral nose. Perfect for a summer barbecue, it pairs deliciously with grilled vegetables, shrimp and duck, while the striking label inspires conversation.
Limited to a batch of 50 cases, Habit’s going fast. It’s primarily available from a select list of restaurants and retailers in Los Angeles and New York.
Have you always wanted to design a wine label ? If you have why dont you enter our competition with our friends Sovio Wine and you can not only design a label but win a trip for two to San Francisco