Art Challenge is a 24-hour event to be held on 22/23 January at the coworking space Central Working Whitechapel with the aim of encouraging technology adoption and entrepreneurship in the art industry.
Art Challenge will see participants develop ambitious new businesses for the art industry from scratch. These will explore the new opportunities of funding, making, sharing and enjoying art and culture as made possible by the latest technological developments.
Startup Weekend 2014
The event begins on Friday evening with challenge questions set by Artfinder, Vastari, Sedition and Gitoon to help participants understand some of the main issues currently facing the art market. Next, participants will pitch their ideas and form teams around the most popular ones. The following day will see the teams hard at work on their projects, building product prototypes or testing marketing campaigns for presentation to the judges on Saturday evening.
With an experienced panel of judges and coaches including Jonas Almgren (Artfinder), Bernadine Bröcker (Vastari), Theodora Clarke (Russian Art and Culture) and FAD’s very own Mark Westall – the participants will be able to ask for advice and test their ideas against some experts and leading names in the fields of arts, entrepreneurship and technology.
Luba Elliott, event director, said:
“Traditionally, the art industry has been low in technological and business innovation. With the event, we are encouraging participants to bring their ideas and experiences from the art world and other industries to start new companies and solve some of the most pressing problems in the art world.
Art Challenge event condenses the rollercoaster journey of entrepreneurship into one action-packed 24 hours. Surrounded by arts industry stakeholders and with experienced coaches on hand, the event is ideal for testing new technologies, business ideas and approaches to then develop them into a fully-fledged business afterwards.”
Grab your tickets now, limited number of early bird tickets available until 8th January: www.eventbrite.co.uk
About Culturate
Culturate is a non-profit organisation working to encourage technology-based innovation in the art industry. Founded in 2014 with the launch of Startup Weekend Art, a 54-hour event that brought together 70 artists, hackers and entrepreneurs to build products for the art industry, Culturate organises panel discussions, runs hackathons and writes about the emerging art and technology community. Partners have included Artfinder, Sedition, Vastari and the V&A.
Coaches
Annika Erikson, Founder and CEO at Articheck
Theodora Clarke, Founder and Editor at Russian Art and Culture
Jenny Judova, Founder at Art Map London
Judges
Jonas Almgren, CEO at Artfinder
Bernadine Bröcker, Founder and Managing Director at Vastari
Ashley Wong, Head of Programmes and Operations at Sedition
David Zokhrabyan, Founder and CEO at Gitoon
Mark Westall, Founder and Editor in Chief at FAD magazine
artchallenge.splashthat.com/ www.culturate.io
