Image:Lady Gaga poses with a large Polaroid picture of herself at the MIT Art Museum. AP Photo/Polaroid.
Polaroid today gathered at the MIT Museum to celebrate the brand’s rich 73-year history and bright future. Polaroid presented an exclusive photo of Lady Gaga, Polaroid’s Creative Director, to the MIT Museum that will become a part of the Polaroid artifacts at the museum, while naming Bobby Sager as Chairman of the Board for Polaroid.
Merging Polaroid’s past with its future, the iconic Polaroid 20×24 inch view camera captured the image of Polaroid’s Creative Director Lady Gaga taking in inspiration for her upcoming product line at the MIT Museum. The Polaroid 20×24 inch view camera is part of the 10,000 Polaroid artifacts that the new owners of Polaroid donated to the MIT Museum in May 2010.
Lady Gaga’s recent appointment as Polaroid’s Creative Director is the first of many corporate objectives toward developing the new and exciting products – introducing Polaroid to a new generation. Earlier today, Lady Gaga presided over a product design and development session for future Polaroid products. Today’s session is a milestone in the road to developing Lady Gaga’s co-branded Polaroid products that blend fashion, technology and photography.
The MIT Museum announced preliminary plans to unveil a large scale exhibit based on the full Polaroid artifacts to the public in 2013. The artifacts range from original newsprint sketches by Polaroid founder Edwin H. Land to SX-70 cameras that defined the instant photography era to every make and model of commercially produced Polaroid cameras.
The Polaroid brand’s new owners, Gordon Brothers and Hilco Consumer Capital are building on the value of Polaroid’s 73 year heritage with a family of best in class partners for product development, marketing, distribution and licensing.
