Carl Moore The Lion who Wanted to be a Panda Giclée print Edition of 25 60 x 60 cm £590 Zebra GalleryOne of the liveliest and trendiest art-buying forums in the UK, the Affordable Art Fair (AAF) Spring Collection returns with a host of hot buys for art-loving Londoners. Arguably the most affordable art fair out there, AAF offers paintings, sculpture, photography and original prints from carefully selected galleries, all priced between £50 and £3,000. The formula is perfectly pitched to ensure guilt-free credit crunch shopping, offering a unique opportunity to pick up an investment – be it artwork by a big name or an up-and-coming artist – at an astonishingly competitive price. This is a fair you can’t afford to miss.
Key things to know about AAF:
The affordable end of the art market is still buoyant: despite economic doom and gloom, 20,000 visitors at the AAF Autumn Collection 2008 spent a total of £3.6 million in 40 hours – a strong result considering the fair’s ceiling price of £3,000 and making it one of the most successful fairs since its launch in 1999.
Something for everyone: AAF attracts buyers of all ages and from all walks of life, and the promise of a fresh selection of artists at each fair results in a return visitor rate of 60%. It is a favourite amongst top interior designers such as Kelly Hoppen, Linda Barker and Pia Munden, and Will Young, Ant & Dec, Ricky Gervais and Take That’s Mark Owen and Jason Orange are just a few of the celebrity fans spotted at AAF in recent years.
Feel good factor: no purchase offers greater emotional investment than an original artwork. The affordability of AAF makes you feel good in the short term and a unique artwork reflecting your signature style will continue to bring you enormous pleasure for years to come.
A one-stop-shop: printmaking and drawing workshops suitable for all ages as well as a crèche, café and wine bar make the fair a perfect shopping destination for family and friends. A complimentary shuttle bus from Sloane Square ensures the event is convenient to get to.
